customer 
ViewPoint
FEBRUARY 23, 2018
Intimate customer tribes over impersonal mass markets. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Small experiments, testing and data, intimate customer tribes, engagement and transparency? At PointClear, our average associate is 50.
ViewPoint
OCTOBER 24, 2011
The solution is notable for many reasons, one of which is the speed of implementation: the first customer went live within two weeks of meeting the Kenandy team. Derek notes that Salesforce’s Chatter is used to communicate both externally (customers, suppliers and distributors) and internally (production, engineering, and purchasing).
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ViewPoint
APRIL 2, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson.
ViewPoint
APRIL 19, 2017
Here is what I learned: Jeb Blount – Jeb is the bestselling author of eight books, including " Fanatical Prospecting " , and among the world’s most respected thought leaders on sales, leadership, and customer experience. This belief is keeping him busy: “ My business is split evenly between speaking and consulting. Simplified. ”
ViewPoint
JANUARY 22, 2016
Andy MacMillan – Act-On: Marketing will expand from predominantly acquisition marketing to retention, expansion and advocacy, and we will see the role of CRM and the marketer evolve into the new stewards of customer relationship. All of their efforts will be focused on converting these accounts from contact information to paying customer.
Onalytica B2B
FEBRUARY 24, 2016
According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. “The connected economy means your customer has moved on-line.
ViewPoint
MARCH 22, 2018
Value selling is PointClear's bread and butter. Having uncovered the needs, we must probe and find out as much as we can about those needs and the implications to the customer if they are not met or fulfilled. What we are trying to establish is the difference between what the customer used to do and how he does it now.
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