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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 283
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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Being creative and cost-effective is essential. Image: CMI.

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How to Perform an In-Depth Content Gap Analysis

Marketing Insider Group

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO.

Analysis 318
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5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. To explain how social selling helps to grow customer relationships on a one-to-one basis, let’s look at these five ways to use it effectively: . Join adjacent and industry groups of your target personas.

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How to create winning B2B programmatic ad campaigns

Martech

Programmatic ad campaigns live and die on getting customer segmentation right. Now we’re much bigger and broader and do everything from executive search to more high-value transformational consulting. Constructing personas You can never know your customer too well in marketing, especially in a demand campaign.

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Content Audits Don’t Have to Be Painful

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing. As brands shift to the more customer-centric inbound marketing approach, our efforts lean towards how we can connect with our customers and provide value meaningfully. Consider your content as your customer magnet. Consider your content as your customer magnet.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. These five strategies can help you fine-tune your content to drive more engagement and conversions. Identify key metrics from the get-go.