help viral work 
Lenny's Newsletter
SEPTEMBER 5, 2023
That’s why they work. Cold outbound works—if done creatively. PR can work, but rarely does. Y Combinator (YC) especially is very effective at helping you get early users, but not the way you’d think (as you’ll see below). But it worked.” Art by Natalie Harney.
Webbiquity
JUNE 6, 2011
Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. Senior consultant at London-based agency, @ParatusComms. SMM, Consultant and Speaker.
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