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Dear CEO: Find out how well your team is nurturing its B2B sales leads

ViewPoint

If you are paying (just as an example) $750 per appointment, and on average 40% or more of those appointments are with someone who cannot or will not buy, then you are actually paying $1250 per appointment—if you consider, as PointClear does, that unless it’s a qualified prospect it doesn’t count. Long term, things get even worse.

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Get 3X B2B Marketing ROI by Nurturing Leads

ViewPoint

Advanced lead generation—the approach PointClear employs on behalf of its clients—nets 154 highly qualified leads against a list of 1,000, or a 15.4% There are no hard and fast rules regarding what content should be presented to prospects at various stages in the sales cycle—every situation is different. More reasons nurturing matters.

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What's it take to generate leads that fuel your forecast?

ViewPoint

Is it the name on a list you bought from a content aggregator for $23? At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50. Before addressing that question, let me ask another. What is a lead?

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. PR Giant to Set Up New Content Marketing Unit. The B2B Marketing Advantage of LinkedIn.

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. ” Koka Sexton - Content and Social Team at LinkedIn. PointClear.

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Internet Radio - Its Time Arrived Several Years Ago!

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Slightly more than two-thirds of those surveyed said they listen to more online radio than they did a year ago as they access content on more Internet connected devices.”.

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Dear CEO: Fix these three things and increase revenue

ViewPoint

Are we a niche vendor, consultants, or service aggregator? Political Consultant Roger J. I asked him what percentage of leads delivered by PointClear were considered high quality and he said 100%. Do we provide staffing, or are we a HR services firm? Stone has a great expression: “No one ever built a statue to a committee.”