Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
Targeting options: • Display keywords : By uploading a list of keywords, Google will attempt to place ads throughout the network where content matches those keywords, so the more specific the better. You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. Interests and remarketing.
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