WebMarketCentral

APRIL 10, 2009

The Solution If you're with a company that is looking to hire an SEO consultant, do some research first to help compile a list of questions to ask, and the answers to look for. Minneapolis-based SEO guru Lee Odden provides a great starting point in How to Hire a SEO Firm - According to Google.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

SEPTEMBER 20, 2007

1.5%; and Hochman Consultants pegs the average at 0.7-1.5%. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. This discussion on Webmaster World reports various experiences: 0.6%-1.2%, 1.2%, 1%-2% and 3%-5%. PayPerPost puts the figure at 0.5-1.5%;

CTR 20

CTR Adwords Practices Doubleclick 20

WebMarketCentral

SEPTEMBER 15, 2009

Second, mindful of this, great companies (and consultants) make constant tweaking and rethinking of current processes a part of their best practices. First, once any practice is adopted by most of the firms in an industry, it is no longer a "best practice." Someone has already moved the needle.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

NOVEMBER 16, 2009

How to do a 301 redirect for a website by Revenue Robot This post, which belongs in every SEO consultant's bookmarks on technical topics, explains how to create a 301 redirect for PHP, ASP.Net, Java, ColdFusion and other environments. Among the mistakes are ignoring (or improper use of) h1, h2 etc.

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

JANUARY 28, 2008

Top mistakes newbie SEOs make by Jennifer Slegg - Search Engine Marketing Consultant Solid advice for newbies or SEO pros who need a reminder of mistakes to avoid, though one must be a bit careful with the first item, "My site ranks for `some really obscure multi-keyword phrase`".

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

JANUARY 12, 2009

I had the honor of having a guest post on how to avoid bad SEO consultants published on YOUmoz last week. Based on my own experience, and citing the work of lots of smart SEO experts, the post provides advice on how to spot SEO spammers and scammers, as well as how to find an effective, reputable firm to provide SEO services.

SEO 20

SEO Tagging Consulting Traffic 20

WebMarketCentral

NOVEMBER 24, 2006

and is particularly helpful for marketing consultants and contractors who need a practical, affordable project management solution. Want to know more?

Work Management 20

Work Management Marketing Management Consulting Advertising Agencies 20

WebMarketCentral

MAY 12, 2009

We wrote an e-book that covers how B2B marketing differs from consumer marketing, called What Marketing Directors Need in a B2B Marketing Consultant. Either way, you’re still marketing to a human being – right? Yes and no. But here is a short version.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

MARCH 24, 2009

The first challenge is, for now at least, being met by using outside consultants, while a new breed of social media metrics vendors like Techrigy and Radian6 are building tools to address the second. The two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

FEBRUARY 20, 2006

A few more statistics from the report: Management consulting, marketing, and training were the most common book subjects, collectively accounting for more than half of the 590 books published by these 200 authors. IT consulting followed with 11% of the total.

Generation 20

Generation Business RSS Case Studies 20

WebMarketCentral

APRIL 1, 2006

In addition to direct consulting, the firm conducts primary research on best practices in marketing and selling professional services. a leadership development organizational development consulting firm, running a large P&L there. Many services firms (accounting, consulting, law, IT services, etc.)

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

MAY 20, 2009

Still, let me make a peace-offering: 1) Feel the link love from this executive brief promoted on our site and blog – both currently PageRank 5 – and a brand identity consulting phone consultation for any of the above companies, on me. testing There’s only one way to know whether a logo works in oodles of contexts: Test it.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

AUGUST 31, 2009

Anyone who's been a consultant or in the service business for any length of time will relate to this piece. Knauff demonstrates how discounting your services—even when it seems like a shrewd move in the short term—causes more problems than it is worth over the longer term.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

DECEMBER 21, 2009

For consultants or agencies managing multiple sites, the cost is easy to justify by spreading it over several clients. All reports can be exported to Excel for for further sorting and analysis. The SEMRush tools provide value for almost any website that gets 1,000+ visits per month (lower-traffic sites may not be in the tool's database).

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

AUGUST 31, 2007

We've all owned our own businesses at one time or another (financial services, trailer manufacturing, wholesale supplies, painting, and marketing consulting in order from oldest to youngest). My mother wanted me to be a priest. I have four brothers. My undergraduate degree was in industrial engineering. I'm an efficient marketer.

Class 20

Class Marketing Management Tagging Consulting 20

WebMarketCentral

JUNE 28, 2006

I've used this blog to introduce you to some of those people, such as Albert Maruggi , PR guru and head of marketing agency Provident Partners , who writes one of the best podcasting blogs on the planet.

einsof 20

einsof Rules Advertising Agencies RSS 20

WebMarketCentral

DECEMBER 10, 2007

When I first began reading Your Inner CEO: Unleash the Executive Within , the eighth book from best-selling author and executive consultant Allan Cox, I honestly didn't think I would get much value from it. Too squishy," I thought. Not going to be much here I can use."

Peer-to-peer 20

Peer-to-peer Enterprise Management Wiki Thought Leadership 20

WebMarketCentral

AUGUST 10, 2005

Kelly's firm assists companies in a variety of industries with marketing and operations consulting, helping them to streamline business processes and achieve better results. Scholtes, and we conduct seminars and consulting on his behalf. Kelly has been widely published -- and is just a really nice guy.

Word of Mouth 20

Word of Mouth Differentiation Work Management Consulting 20

WebMarketCentral

JANUARY 11, 2010

That gives you the opportunity to explain how your products or services can help them, in a consultative fashion. Demonstrating your knowledge of their industry and their challenges, for example by tweeting your thought-leadership blog posts and white papers, makes you a resource they can go to for helpful information.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

MAY 5, 2008

For example, services like Benchmark Email and Express Email Marketing —low-cost and self-service oriented—are targeted primarily at individual consultants and very small businesses who, generally, will be writing and designing their own newsletters and email marketing messages.

Pricing 20

Pricing Price Comparison Service 20

WebMarketCentral

NOVEMBER 5, 2006

accounting, legal services, information technology consulting, marketing) and answers questions such as: - What can you do during the business development process that will have the most influence on the decision maker? Click here to participate in the study.

Lead Generation 20

Lead Generation Customer Surveys Service Generation 20

WebMarketCentral

APRIL 11, 2008

There are also corporate bloggers, analysts, journalists, and people who just enjoy writing as a creative outlet. The vast majority of bloggers do so on a part-time basis, but a few people—a tiny fraction of a fraction of the 100 million-plus bloggers—do it for a living.

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

DECEMBER 28, 2006

My philosophy of consulting has always been that 1) I want every client to remain a (satisfied) client for as long as possible, and 2) I want every ex-client to be referenceable. Codes abound, from ethical guidelines for management consulting and marketing to search engine optimization , public relations and blogging.

Ethics 20

Ethics Consulting Work Management Marketing Management 20

WebMarketCentral

DECEMBER 6, 2006

If your organization needs help determining the best approach to handling returns management, you may want the services of a consulting firm that understands both operations and marketing, such as Kelly Allan Associates.

Enterprise Management 20

Enterprise Management Marketing Management Merchandising Touchpoints 20

WebMarketCentral

SEPTEMBER 16, 2009

Seven Things That Reality Could Borrow From The Internet by SEOmoz Jane Copland lists several ways she'd like the offline world to be more like the online, such as automatic redirection of phone numbers, a mechanism to simplify street addresses, and "Unplugging and re-plugging-in anything that doesn't work properly should immediately result in it working (..)

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

DECEMBER 17, 2008

by iMedia Connection Consultant and author Robert Moskowitz asked Will Park from IntoMobile, Chris Spiek of Awecomm Technologies and Marty Dickinson from HereNextYear.com about designing websites for mobile devices. Dont blame the user for visiting your error page." Is your website ready for a handheld world?

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

JULY 20, 2005

To that end, we've also recently added to the site a directory of Marketing and Operations Consulting firms, including some of those whom we have found to truly outstanding such as Kelly Allan Associates and Green Point Partners. Nest week, we'll post our first interview with a key player in the online marketing space.

Press 20

Press Advertising Agencies Consulting Efficiency 20

WebMarketCentral

AUGUST 2, 2005

WebMarketCentral had the chance to sit down (figuratively speaking) with Jay Lipe, founder of marketing consulting firm Emerge Marketing, to talk about his background and his company, and to tap into his Web marketing wisdom. On that day I met with a good friend who is also a top-notch strategic consultant. JL: September 23, 1994.

Work Management 20

Work Management Small Business Marketing Differentiation Consulting 20

WebMarketCentral

JULY 23, 2009

Second, the blurring of these lines does indeed mean that you need a resource (whether that's an individual consultant/employee, an internal team or an agency) that understands SEO, SEM, online advertising, PR and social media, and can make all these interconnected pieces work together to optimize your business results from the web.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

NOVEMBER 30, 2009

The answer, rather, is just to be smart and sensible about the use of social media and new technologies: By all means, share your professional background and accomplishments online so that those who may hire you, as an employee or consultant, can find it. But be careful about how much and what type of personal information you post.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

DECEMBER 18, 2007

John Doe, a consultant with your company, provides a helpful and unbiased response. Suppose, for example, that a business prospect asks a forum question about your particular technology area.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

SEPTEMBER 8, 2008

Blogger's to do checklist before hitting the publish button by Search Engine Marketing Consultant "How many times have we hit publish on a blog and then realized we forgot to do something crucial, whether it is changing post slugs or a crucial spell check?"

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

SEPTEMBER 29, 2009

Buyers no longer rely on sales people for basic information or exploratory "consultation." The buying process has fundamentally changed. Many marketers are starting to get this. Most sales people still don't.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

OCTOBER 3, 2007

Need to bring in a third-party expert on a presentation, such as one of your product developers or consultants? is a lightweight application that lets sales people present while on the road; as long as the content is built, the salesperson can control exactly what the prospect sees.

Webcast 20

Webcast Microsite Tools Tagging 20

WebMarketCentral

FEBRUARY 1, 2008

No, seriously, marketers are so busy that, as a consultant, it's part of my job to keep projects moving forward, make sure my clients know how to benchmark and measure activities for outcomes and know when to modify the original plan to meet shifting markets. AA: When I'm not running the company, things take longer.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

SEPTEMBER 18, 2008

Terra Andersen Entrepreneur and Internet Business Consultant + Subscribe To b4b! Hackathorn The email signature of the president of Bolder Technology, Inc. includes all of the usual information plus his Second Life name, Skype ID, blog and LinkedIn profile button.

Social Media 20

Social Media Web 2.0 Ning Skype 20