Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services . We help you generate more and better sales leads by integrating inbound internet marketing components such as Web , search , and social media , along with email marketing

If you enjoyed this post please consider subscribing to this feed , or you can subscribe to Consulting Pulse by email . by Daryl Mather Categories: Talent and Careers , Trends 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources 2009-05-28T02:15:00-07:00 Daryl Mather Talent and Careers|Trends| Newer Post Older Post Subscribe in a reader Sponsors

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I've also seen dramatically increased interest in hiring social media consultants. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? If you're inside an organization on the hiring side, here's how a social media consultant can help your firm. Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. After all, isn't social media primarily about conversations?

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No reputable SEO consultant or firm will even offer such guarantees. Not to suggest that self-confidence isn't a positive attractive attribute in an SEO consultant, or even that there aren't perhaps a few talented SEO practitioners with slightly overinflated egos, but if a consultant's web page or Twitter bio reads like a second-rate late night infomercial, approach with caution. The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space.

The latest example is last week's announcement of a new Sustainable Procurement consulting offer .  IBM consulting and thought leadership resources on green and Corporate Social Responsibility Tags: Corporate Social Responsibility Green Innovation Marketing Reputation B2B consulting corporate social responsibility csr green IBM marketing smarterplanet sustainabilit Pardon me for talking about IBM yet again, but the company continues to impress me with its ability to ride the green wave with intelligent and high-potential offerings. According to IBM, the offer is designed

This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting. June 8th I will officially start as a full-time consultant. If you have Marketing Automation challenges, I’d love to hear from you ( or toll-free 1-888-4A-SLOTH). I

Being a consultant or contractor has its advantages -- flexibility, challenge, constant opportunities to meet new people -- but it also means that you're a perpetual "outsider." Although Dan is a professional contractor, his observations apply well to consulting also. I hope that you enjoy Dan's article, and that all of your engagements are with "good" companies. ***** Terms: consulting, company My friend Dan Rutman has written a wonderfully witty piece entitled The Contractor's Guide to Corporate Culture that humorously captures the intangibles of fitting in with the company that's providing your temporary revenue.

On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for... ...Tags: Tags: Branding Marketing Social Networkin