Everything Technology Marketing

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New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

As a full consultative group, AMS offers a robust portfolio of turnkey solutions that can supplement ongoing alliance marketing initiatives including: research based programs, content development, brand messaging, social marketing services, lead generation and nurturing, custom executive events and more.

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Lead Generation Checklist - Part 2: Sales and Marketing as One Team

Everything Technology Marketing

The first part was about engaging prospects and customers in conversations and taking a consultative rather than transactional approach to marketing. Here comes part two of the lead generation checklist series by Brian Carroll. Part two focuses on the chasm between sales and marketing that is common in many organizations.

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Developing Your Marketing Analytics Strategy - A 3 Step Approach

Everything Technology Marketing

About the Author: Glenn Facey is the VP of Business Development and Marketing at Claraview , where he achieves business growth through his deep cross-functional experience in consulting, sales, business intelligence (BI) and analytics, marketing, organizational effectiveness, and working across organizations to ensure that business value is delivered (..)

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Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

Debbie Laskey is a Marketing & Website Consultant in Los Angeles, California. But either one person or a department needs to be in charge of creating and executing the company’s policy. Otherwise, your company’s genuine message will get shut out by all the clutter.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

And all other things being equal, an educated and motivated sales force and their consultative selling skills will be the ultimate differentiator. Your competitors are catching up on the latest lead generation and nurturing tactics.

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5 Steps to B2B Marketing Success

Everything Technology Marketing

Buyers expect vendors to help them make sense of the options they have available to solve a particular problem, their pros and cons – a very consultative, solution, and customer centric approach to marketing and sales that is very different from yesterday’s paradigms.