Customer Experience Matrix

APRIL 21, 2010

If I need a plumber or surgeon or marketing consultant, I need someone who can solve my individual problem, not provide generic advice or spend days researching the issue. Since some care is better than none, the average level of care rises, despite the occasional catastrophic error because a more skilled expert was not consulted. (In

Opinions 120

Opinions Consulting Domain Internet Marketing 120

Customer Experience Matrix

JULY 23, 2015

This is something I’ve done for years as a consultant but it’s now an especially hot topic. Based on one cryptic Twitter picture, they’re up to something big. My own contribution will be a presentation on designing your marketing stack.

Planning 120

Planning Conference Design Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 15, 2011

The real problem is comparing this figure and the previous 66% to… 25% of buyers consult with in-house IT. Think about that: 75% of CMOs are making a major system investment WITHOUT consulting their IT group. Again, not a bad source in itself, but far from sufficient. But they’re not.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Customer Experience Matrix

FEBRUARY 2, 2016

A system with more advanced reporting, such as Brightfunnel (which I reviewed in December and has been a consulting client) starts at $3,000 per month or higher. Certainly price is an advantage: Claritix starts at $1,000 per month for up to 10,000 contacts in the database, with the cost per contact decreasing for higher volumes.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

MAY 12, 2009

Clients fill out a workbook during the sessions and are the consultant leaves behind a 90 day plan for future action. SmartStart involves on-site consulting and costs $3,000 to $8,000. Eloqua also has its professional services group and consulting partners to provide more hands-on assistance.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

AUGUST 16, 2015

Perhaps I shouldn’t admit this, at least when it comes to decisions I might be paid to make as a consultant. I’ve long been intrigued by the notion that complex business decisions can be reduced to relatively simple rules of thumb. This gives people a clearer picture of the factors that go into making a choice without anyone getting hurt.

Paper 120

Paper Social Media Social Marketing High Quality Lead 120

Customer Experience Matrix

NOVEMBER 5, 2015

At least, I hope so if only for the selfish reason that many of my own consulting clients either use them or would consider buying them. But there’s definitely still a big market for on-premise solutions and Teradata’s offerings remain hghly competitive. This suggests that someone will purchase the Teradata systems and continue to sell them.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 28, 2015

I'll leave the drinking game versions up to the Internet. _ *No surprise there: he's a practitioner and I'm a consultant. **The The opportunities for customization are self-evident, as are things like a leaderboard for high scores through the conference. a sponsorship opportunity.

Rules 120

Rules Conference Vendors Internet Marketing 120

Customer Experience Matrix

JULY 28, 2010

This fills a key gap between buying the software and hiring an actual marketing consultant. Manticore relies on business partners for such consulting services. But today there are plenty of consultants and agencies to provide that support, so it's probably not necessary for vendors to do it themselves.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

APRIL 15, 2012

One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. It breaks out results for several categories, of which the most relevant are probably Computer, Consulting, Large Business and Small Business.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Customer Experience Matrix

DECEMBER 2, 2010

One aspect of service is consulting support. The highest tier, still a relatively modest $18,000 per year, includes a weekly telephone consultation. This makes support essential for both selling and retaining them as customers. HubSpot offers three pricing tiers that add service as well as features at the levels increase.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. Click here for the announcement.) (If Certainly that’s how I’d spin it if I were a competitor.

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 21, 2014

They had probably developed a secret handshake by the time the conference was over, although as a mere consultant I wasn’t told what it was. Most were clearly delighted to find so many other people sharing the same opportunities and challenges.

Conference 120

Conference Planning Vendors Gartner 120

Customer Experience Matrix

OCTOBER 1, 2011

We saw some industry consultants creating targeted campaigns social (Facebook especially), where the economics are impressive (some are obscenely profitable). Brands and retailers absolutely need consulting help to understand all these. We saw some innovative “mash-ups” of Groupon with brands, and broader retailer FSIs with banners.

Conference 120

Conference Mobile Advertising Lead Scoring Lead Ranking 120

Customer Experience Matrix

NOVEMBER 29, 2007

It turns out that Infosolve is a consulting firm that uses free open source technology, specifically the Pentaho platform for data integration and business intelligence. A half-day of consulting might cost $1,000, which is not bad at all when you consider that the software itself is free. Interesting.

Cost 120

Cost Ideal Customer Profiles SMS Consulting 120

Customer Experience Matrix

APRIL 14, 2012

It is expanding its service offerings, app marketplace, and network of consulting partners – a critical resource for small businesses that often have little in-house marketing talent. The company now has 8,500 customers, 30,000 users, and expected revenue of $40 million in 2012, up 50% over $26 million in 2011.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

Customer Experience Matrix

MAY 30, 2014

This is true even though I’m perfectly aware those speakers are also selling consulting services. But those felt like a more expository mode, describing solutions but not really offering to help marketers make the transition. Maybe it’s just a matter of style, but I think there''s a deeper difference.

Conference 120

Conference Peer-to-peer Business Case Study 120

Customer Experience Matrix

MAY 11, 2010

Consultants like myself have it easier. Although most marketers won’t spend either time or money on better measurement, there are enough others willing to pay consultants (basically trading time for money) for at least some of us to make a living. If any vendors care to comment on this point, I'd appreciate it.)

Advertising Agencies 120

Advertising Agencies Vendors Paid Search Agency Education 120

Customer Experience Matrix

JANUARY 31, 2013

The company has also beefed up its consulting services to help make its findings more actionable. MMA’s foray into attribution is intriguing, since it puts the company into some degree of competition with attribution specialists like VisualIQ , Adometry , and ClearSaleing.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

AUGUST 28, 2014

Stages are defined in consultation with the client. The system can also estimate what product each company is most likely to purchase, when it will buy, and what stage it has reached in the buying process. Assignment rules might use purchase likelihood or a predictive model trained against a sample of companies in each buying stage.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 11, 2009

Recognizing my own limits as a QlikView developer, I asked for help on the QlikView user forum and from friend on the QlikView consulting staff. The consultant didn't think it was possible, so we let the matter drop.

Social Media 120

Social Media Media Cable Terms and Conditions 120

Customer Experience Matrix

FEBRUARY 16, 2012

Regarding my traditional consulting work on vendorselection and technology analysis: I'll probably do less of it as other LeftBrain work takes most of my time. But, as I justsuggested, this probably mirrors a shift of focus for the industry itself. So, if the stars are aligned as I think, my topics will be more relevant than ever.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

OCTOBER 21, 2010

CIOs were much more likely to base selections on consultation with technical groups (enterprise IT, web, contact center and back office) and somewhat more dependent on vendor interactions at conferences. CMOs rely more on consultations within marketing, including internal meetings, strategic planning and audits and assessments.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JUNE 12, 2007

UK-based consultancy 2GC lists more than 100 in a helpful database with little blurbs on each, but they include performance management systems that are not necessarily for balanced scorecards. I haven’t been able to come up with an authoritative list of major balanced scorecard software vendors.

Enterprise Management 120

Enterprise Management Marketing Management Software Vendors 120

Customer Experience Matrix

SEPTEMBER 26, 2006

Who could resist a paper entitled “100+ Questions CRM consultants get paid to ask”? Certainly not a sometime CRM consultant like myself. Early in my career as a consultant, I took a requirements survey of that sort and—this is true—96% of all answers came back as “must have”. Are they giving away all my trade secrets?

Work Management 120

Work Management Vendors Paper Consulting 120

Customer Experience Matrix

JANUARY 23, 2007

Some of the other interesting hits were: QCi [link] Secor Consulting [link] Diamond Consultants [link] (see page 19 in particular) Audrey Carr blog [link] Beyond Philosophy [link] IBM [link] Peppers & Rogers Group [link] I won’t comment on these designs in detail.

Consulting 120

Consulting Tagging Design Google 120

Customer Experience Matrix

DECEMBER 13, 2014

I’m as fond of hearing my voice as most consultants, which is very fond indeed. Click here to see the Webinar and download the related paper.)

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

Customer Experience Matrix

OCTOBER 19, 2010

In general, Alsa says it has concentrated on helping its initial clients to use the system successfully: again, while this is clearly important (and might save some consulting fees), similar help is available from its competitors. I’m not sure it’s really a big issue and, in any case, other vendors provide similar help.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JULY 29, 2008

But that's just one dimension, and Consultant Union rules clearly state that all topics must be analyzed in a two-dimensional matrix. But it’s easy enough to generate a specific checklist of items for users to consult. So far so good. A simple count of the functions supported will give a nice axis for a two-dimensional chart.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

DECEMBER 5, 2011

This is important: to take a real-world example, one of my consulting clients recently received quotes from two marketing automation vendors, one of which included email delivery and one of which did not.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Customer Experience Matrix

OCTOBER 23, 2006

QualPro ( www.qualproinc.com ) is a consultancy specializing in MVT training and consulting. This means that each change is essentially an independent test, rather than part of a continuous improvement (that is, optimization) cycle. The company’s roots are in the industrial engineering world of statistical process control.

Multivariate analysis 120

Multivariate analysis Work Management Consulting Statistics 120

Customer Experience Matrix

JANUARY 10, 2012

The company is setting up alliances with external consultants to help meet the demand. Professional services have always been a major part of the company’s offering and constitute its fastest growing line of business. Albee also pointed to Genoo’s pricing as a reaction to customer requirements.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 23, 2012

The situation – and barely concealed frustration – is captured perfectly in the headline from a recent Forrester Consulting study sponsored by Silverpop : “Response Metrics Are Used To Evaluate Success, Leaving Customer Or Business Impact Metrics Largely Ignored”.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

Customer Experience Matrix

APRIL 15, 2008

umbrella, and am now a consultant rather than partner with Client X Client. I felt the subject was different enough from what I've been writing about here to justify a blog of its own. Trying to keep the brand messages clear, as it were. - I have resumed working under the Raab Associates Inc.

Blogger 120

Blogger Tagging Advertising Agencies Consulting 120

Customer Experience Matrix

APRIL 21, 2009

Yet my impression from industry vendors and consultants is that most deployments start with a fairly extended planning stage where companies either document their existing campaigns and processes or, more likely, define a large number of new ones. You actually need a pretty good idea of the answers to select the right system.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

OCTOBER 20, 2008

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

JANUARY 15, 2007

Consultants love 2x2 matrices. Now, being a consultant, I don’t make tough choices unless someone pays me a lot of money. So in organizing my thoughts on the topic of lifetime value modeling, it’s natural that I ended up building one. But 2x2 matrices? Those you can have for free.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Management 120