B2B Marketing Traction

AUGUST 23, 2013

Just as “SEO Experts” created themselves overnight after reading a few how-to blog posts online, many consultants who call themselves social media “experts” have little or no real experience. They figure if they’re on Facebook they’re experts. Plus, social media is kid stuff, right?

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

JULY 28, 2011

Does your marketing consultant ask the right strategic questions? He had met with consultants who specialize in his industry, who, after a cursory review, told him they had no recommendations beyond what he was currently doing for marketing. Why did the marketing consultants fail to provide recommendations for improvement?

Consulting 100

Consulting Tactics Planning Differentiation 100

B2B Marketing Traction

NOVEMBER 2, 2010

Remember the ad where the two big company consultants sat in front of a corporate business executive’s desk, and when the executive asked them, “What do you do?” ” the consultants said, “Err, we don’t do anything…”? What should you look for when hiring a marketing consultant?

Consulting 100

Consulting Paid Search Agency Work Management Ethics 100

B2B Marketing Traction

MARCH 7, 2010

Marketing consultants have to come up with great ideas and sell them to their client. How do you know how your marketing consultant can perform through this marketing continuum? Some take it a step further and create project plans. A few even stick around to execute the marketing plan.

Consulting 100

Consulting Planning Marketing Proposals Conference 100

B2B Marketing Traction

MARCH 7, 2010

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Consulting 100

Consulting Marketing 100

B2B Marketing Traction

OCTOBER 31, 2014

In my work as a marketing consultant, it means that I cannot assume I have ALL the answers when I meet with a prospect or client. Marketing Soapbox b2b consultant marketing SEO' We need to look at the world in a fresh way, on a moment-by-moment basis.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

APRIL 19, 2013

Over the years as a marketing consultant ( I founded New Incite in April of 1997 ), I have observed that a lot of people get bogged down in the details and don’t pay enough attention to results. But, as a marketing consultant, I need to ask – did the campaign, ad or website get you results? Effective marketing is about getting results.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

JUNE 27, 2014

” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone. Maybe this consultant was in a hurry and didn’t think about the tone of their comment. Happy, that is, until “the comment.”

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

JULY 9, 2014

We provide strategic planning, consulting and digital marketing execution. More and more audiences (especially younger generations like the Millennials) want it. So, what are you waiting for? Do you need digital marketing expertise? Contact New Incite today. Photo by Hector Alejandro on Flickr.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

JANUARY 8, 2013

A savvy marketing professional can work with a business on a part-time basis to set strategy and manage implementation of key programs as a consultant or CMO for Hire. Several years ago I attended a broadcast of one of author and consultant Tom Peter’s talks at Pepperdine University.

Work Management 100

Work Management Planning CMO Marketing Management 100

B2B Marketing Traction

JANUARY 13, 2016

You may hire an expert to consult on the plan or you may research best practices in marketing and look at what your competitors are doing (and how well they do it). First, you don’t take the time to consult with vendors and ask for their recommendations. Contact us today for consulting on or creation of your plan.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

JANUARY 20, 2015

Blogging blog consultant' For more information about how to blog and the workshop, please contact Jennifer Beever from New Incite today or register on our Eventbrite page. We look forward to your increased marketing success via blogging!

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

JUNE 13, 2011

I ran some of my website pages through the program and found that two consultants had copied two of my most popular articles – The Truth About Trade Shows and Why Can’t Sales and Marketing Just Get Along? I consulted with an IP attorney who told me that I had no legal recourse since I had not registered my articles with the U.S.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

NOVEMBER 9, 2009

Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. They caution that consultants should not lie or be something they are not.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

OCTOBER 7, 2011

Marketing consultants might have to get certified. Or regulated the way businesses are regarding treatment of their employees? Here’s what I think would happen: If business were required to plan and execute marketing every year, 1. The number of marketing professionals would increase. Brand awareness would increase.

Planning 100

Planning Consulting ROI Demand 100

B2B Marketing Traction

MARCH 11, 2011

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. Sometimes I hear several similar messages in a row and know I am meant to understand something at a new level.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

MARCH 11, 2011

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. Sometimes I hear several similar messages in a row and know I am meant to understand something at a new level.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

NOVEMBER 28, 2012

CMI is a group of consultants who make money on content marketing consulting. Here I must make my usual side note comment about studies and their sources – this study that shows an increase in content marketing spending was done by the Content Marketing Institute (CMI), which used to be Junta42. Just sayin’!

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

MAY 8, 2013

Now, after seeing an ad, people will consult on average 10.4 Granted, it might not have been on the Internet, but they were consulting respected sources before they bought software or computers and other technology. different sources (online and offline) before buying something. This is the Zero Moment of Truth.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

APRIL 3, 2013

Blog author Jennifer Beever coined the title, “CMO for Hire” in 2004, because she enjoyed consulting engagements when she became part of the client’s team.

Analysis 100

Analysis Cost Work Management CMO 100

B2B Marketing Traction

FEBRUARY 17, 2015

Key people: the business owner or marketing manager on the client side and a the marketing consultant / account manager / project manager (I will just call this the project manager for the rest of this post) and technical people (WordPress experts, web programmers) on the development / marketing services side.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

DECEMBER 17, 2012

This morning I recommended Certified Management Consultant Dennis McCue’s speaking skills on LinkedIn. I recorded it in a video to show you how to enter a recommendation on LinkedIn. Watch the video below for the exact steps needed to add recommendations for your LinkedIn connections, and please add your comments below.

Linkedin 100

Linkedin Video Marketing Consulting 100

B2B Marketing Traction

FEBRUARY 21, 2013

We had a great discussion on this very topic at an Institute of Management Consultants Los Angeles breakfast meeting. My colleague Jeremy Eskenazi, Managing Principal at global human resources consulting firm Riviera Advisors , cautions against too many or reciprocal recommendations. “I

Linkedin 100

Linkedin Curation Profiling Consulting 100

B2B Marketing Traction

MAY 22, 2009

Upcoming Events October 22-24, 2011 "Confab: A Forum for Successful Consultants". Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Marketing and innovation produce results. All the rest are costs.” -- Peter Drucker. April 30 - May 1, 2012.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

JUNE 12, 2012

According to ZMOT, Buyers now take a fourth step in the buying process (formerly stimulus (ad) – buy – experience), and consult on average 10.4 The average shopper consults 10.4 sources before they make their buy decision and go to a website or store to buy. 88% of U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Brandon James, BrandON Consultancy, recommended using sub-folders on your website.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

OCTOBER 17, 2011

Here’s a classic marketing consultant answer: “ It depends. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

OCTOBER 8, 2012

As a marketing consultant, I believe the first step to answering the question about the right mix of outsource and full-time marketing staff is to create a comprehensive marketing plan.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

SEPTEMBER 15, 2010

With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant? What I believe is OK and can get you better results as you get started in social media is to hire a social media consultant or marketing firm to help you analyze and plan your social media strategy.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

AUGUST 24, 2012

As a marketing consultant who learned the details about SEO as early as 1998, I’ve observed the birth and the growth of an industry that I’m not sure I like that much. Here’s why. When I learned SEO it was at a time when you had to optimize for six or eight (or more) search engines.

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

MARCH 27, 2009

We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. Social Media Outsourcing and Consulting. Our marketing consultants are critical marketing thinkers, analysts and implementers, not cookie-cutter marketers.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

OCTOBER 13, 2011

Today as a CMO, marketing consultant or agency, you need to understand and use technology. Our lead marketing consultant and CMO for Hire, Jen Beever, came from the software industry in 1997 to start New Incite. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization).

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

NOVEMBER 21, 2014

So, there’s little excuse for your marketing department, marketing consultant, or agency to skip over results reporting. Google Analytics is free and relatively easy to use, and there are many other free and fee based software that can be used ( some are listed in the article links below this post ).

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

MARCH 19, 2010

As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. When I was President of the Institute of Management Consultants Southern California , I noticed that we got more responses to emails on Friday afternoon.

Email Marketing 100

Email Marketing B2B Marketing Campaigns B2B 100

B2B Marketing Traction

DECEMBER 16, 2014

They consult their peers and look at others’ reviews before they buy. Yes they may have experienced a conservative buying experience in their B2B career. But your buyers are first and foremost human , and the way they buy consumer products has changed. Buyers have developed different expectations as consumers.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

OCTOBER 12, 2012

Research shows that between the stimulus and purchase, on average buyers will consult 10.4 ” If you want to change the way you market, contact Marketing Consultant Jennifer Beever from New Incite today. This is a relatively new step in a buyer’s buying process, which used to involved 1.) a stimulus like an ad, 2.)

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

AUGUST 11, 2011

According to Daniel Feiman, Strategic Planning/Financial Consultant and Managing Director of the consulting firm Build it Backwards , a great book on this topic is Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson, Nirmalya Kumar, and James A.

Pricing 100

Pricing Price Elasticity Work Management 100