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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently

The more reliable and high-quality [the content] is for readers, the more it confers trust in and value of the brand behind it,” Dimond said. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Note all third-party-sourced information via hyperlink or comment.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Consider writing a Wikipedia page about yourself.

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5 Journalistic Tips for Conducting Better Interviews

Contently

Being prepared doesn’t mean scanning a Wikipedia page a few minutes before the interview. ” Even lower-profile subjects will have some sort of online presence—perhaps a presentation they’ve uploaded to YouTube or an article they’ve written. . How do you know when you’ve done enough research?

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Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap

Parse.ly

If you build your audience on Instagram, or build it on Tiktok or on Youtube, you have to have a strategy to move that audience back to your own channels at some point. Conferences and events are another option. You might have a million plus followers, but those followers really belong to Facebook.

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Social Business within the Enterprise: Is It Revolutionary?

Biznology

Image via Wikipedia. source: Wikipedia ). Unless your organization has hundreds of millions of people, some of the patterns you see in Facebook, Twitter, Google, Wikipedia or YouTube will never realize–and that cuts both ways.

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Can experimental marketing alienate your customers?

Biznology

Image via Wikipedia. I thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. If your insurance agency is considering a titillating ad to run on YouTube, I might say, go slow. But most things you do are not so risky.

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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Another indicator would be trade conferences. There is apparently just one series of conferences explicitly titled “Customer Experience Management”, run by the Conference Board. Better than nothing but not too impressive—think how many CRM conferences there are. Should we even bother with YouTube?