DemandBase

JUNE 18, 2020

When you’re battling an inbox filled to the brim with pitches, newsletters, conference invites, sweet online shopping deals, and an influx of internal company emails, it’s imperative that you stand out. Available at your professional disposal are mediums like Wikipedia, Crunchbase, Twitter, Pinterest, and believe it or not, even Google.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Marketing Craftmanship

JULY 1, 2013

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Biznology

JUNE 26, 2018

” our client asked on a conference call last week.”We ” — Wikipedia. That was back on May 10–47 days ago! Where Did Everyone Go? “Where did everybody go?” ”We had so many visitors in the first couple weeks after we launched,” he added, “but now we’re down to nothing.”

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

JUNE 8, 2018

In the book I said you should be the Wikipedia of your most important topics. I had the chance to meet up with MarketMuse co-founder Jeff Coyle at a recent conference. But the basic concept is the same: Don’t just answer the primary question implicit in the query. Answer all the questions in all the related queries.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Martech Advisor

JANUARY 23, 2020

Wikipedia calls it “the practice of marketing to one or more audiences of a specific ethnicity – typically an ethnicity outside of a country's majority culture, which is sometimes called the general market.” Before we delve deeper, let’s quickly look at what this term means. What Is Multicultural Marketing?

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Biznology

JULY 18, 2011

Image via Wikipedia. Taking a step back, it becomes clear that we came a long way since the days where Wikipedia sounded like a misplaced hippie idea transplanted from the 60s. by Aaron Kim. But make no mistake: we are still witnessing the infancy of social technologies, and there is much more to come.

Wikipedia 80

Wikipedia Wiki Buzz Social Networks 80

B2B Marketing Traction

APRIL 5, 2013

A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. Basically, a woman attending the conference was offended by sexual comments made by two men sitting behind her. She took a picture of the men and tweeted it to the conference organizers asking them to do something.

Social Media 100

Social Media Media Wikipedia Conference 100

chiefmartech

JANUARY 18, 2020

And potentially other community moderators may join us in that mission, Wikipedia-style, moving forward. We’ll be unveiling this next generation of the landscape at the MarTech conference in April in San Jose. (So, no, you can’t just add your own martech venture to every category on the map. Please don’t try.)

Wikipedia 65

Wikipedia Vendors Communities Class 65

Outreach

MAY 24, 2019

The idea is to use a computer model that is trained on public datasets such as Wikipedia, and then use the knowledge learned to quickly learn to classify the email sentiment in the sales communication. Transfer learning is really meant to mimic how human gains knowledge cumulatively.

Outreach 80

Outreach Wikipedia Paper Training 80

Customer Experience Matrix

APRIL 15, 2014

As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* The conference will provide a much-needed vendor-agnostic forum for understanding marketing technologies and how organizations can use best them.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Consider writing a Wikipedia page about yourself.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

KoMarketing Associates

OCTOBER 20, 2013

To win with content marketing: "Be the Wikipedia for your industry & the best teacher" @thesaleslion #mpb2b. I was honored to have been able to contribute two guest posts ( here and here ) covering B2B Facebook Pages for Social Media B2B but also check out some of the conference and session wrap-ups referenced below.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Biznology

APRIL 12, 2011

Image via Wikipedia. I spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used.

Social Media 80

Social Media Wikipedia Media Business 80

Biznology

JUNE 2, 2011

Image via Wikipedia. I'm looking forward to my trip to Oslo in September to appear at the Wegdagene conference , where I will be doing a keynote speech and a workshop on experimental marketing (aka Do It Wrong Quickly).

Wikipedia 80

Wikipedia Conference Twitter Research 80

Contently

APRIL 12, 2018

Being prepared doesn’t mean scanning a Wikipedia page a few minutes before the interview. Unless it’s on video, most of my interviews are done over a conference line, which means I can record them. You can’t make yourself an expert on everything, but you can try,” journalist David Marchese explained.

Tips 145

Tips Wikipedia Press PR 145

Parse.ly

NOVEMBER 5, 2021

Conferences and events are another option. You’ve got a company like Salesforce and their Dreamforce conference, which is one of the biggest events on the planet every year in terms of revenue.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Chris Koch

SEPTEMBER 15, 2014

English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). Each tribe has the freedom to govern itself, yet there is a Grand Council of 56 (that number has never changed) Hoyenah (chiefs) or Sachems that confers about issues that concern the league as a whole.

De-duplication 100

De-duplication Paid Search Agency Companies Wikipedia 100

Biznology

FEBRUARY 23, 2012

Image via Wikipedia. source: Wikipedia ). Unless your organization has hundreds of millions of people, some of the patterns you see in Facebook, Twitter, Google, Wikipedia or YouTube will never realize–and that cuts both ways.

Wikipedia 80

Wikipedia Business Terms and Conditions Social Media 80

Tony Zambito

MARCH 25, 2011

Image via Wikipedia. The AMA ( American Marketing Association ) has voiced this concern in several of its conferences over the past few years. This topic has been an especially notable theme at the AMA's Annual Marketing Research Conference the last few years and no doubt is a hot topic this year.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Digital Marketing World Forum

NOVEMBER 18, 2019

According to Wikipedia, Precision marketing is “ A marketing technique that suggests successful marketing is to retain, cross-sell and upsell existing customers. For more information and to register , please visit the conference website. What can CPG’s do to cope with the new playing field? appeared first on #DMWF World Series.

Amazon 48

Amazon Paid Search Agency eCommerce Advertising Agencies 48

Chris Koch

JUNE 15, 2011

Image via Wikipedia. Those “theme” martinis offered during open bar receptions at marketing conferences are also reportedly on the way out—but it’s taking the FDA some time to catalogue all the different varieties.). But in our rush to embrace the new, we haven’t taken adequate time to honor the painful transition we are experiencing.

Social Media 100

Social Media B2B Thought Leadership Media Wikipedia 100

Chris Koch

JUNE 18, 2010

Image via Wikipedia. In this video of a conference presentation Zane did (don’t bother with the whole thing, just scroll down in the box marked “Chapters” to “Zane’s Cycles”—it’s short and sweet), he offers the bowl to people in the audience and asks them to take from the bowl. Simple things seem to be the most powerful, don’t they?

Wikipedia 100

Wikipedia Marketing Management Training Conference 100

Biznology

DECEMBER 9, 2013

(Photo credit: Wikipedia). It is ironic that he was recently quoted at the NAB conference as saying, “If you look at the problems our customers and society have, we have never been in a better position than we are today to provide powerful answers to help solve those problems.”. Somehow, I have to wonder if Lowell C.

Marketing Management 80

Marketing Management Acquisitions Tools Service 80

Content Marketing Institute

MARCH 2, 2018

A Wikipedia entry offers two slightly different definitions in its first two sentences. There’s still time to register for Intelligent Content Conference March 20-22 in Las Vegas. Does everyone on your team agree with your definition? Do the people on other teams define content the same way? for more successful content marketing.

Content 110

Content PR Wikipedia Click Rate 110

Buzz Marketing for Technology

JUNE 27, 2008

Professional conferences. IT Help Desk. Industry analysts. Professional Societies. Masie Learning Consortium. Mass Bay Organizational Development Learning Group. Boston KM Forum. Lectures in local colleges and universities. Physical neighbors. Other affinity groups. Data and Information Hacks. Tomboy notes. Intranet personal home page (wiki).

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Convince & Convert

AUGUST 25, 2011

Speaking at conferences is part of my business. My man Joe Pulizzi is putting on a SHOW at the first-ever Content Marketing World conference. For a debut conference, it may be the best lineup I’ve ever seen. You’re probably thinking, “Wow, that’s a long conference. Highlights from my Fall Schedule.

Social Media 127

Social Media Media Blogger Co-Registration 127

Content Marketing Institute

NOVEMBER 2, 2017

As Marcus Sheridan (who created a blog sometimes called the Wikipedia of Fiberglas swimming pools) might say , REI is committed to “being the best teacher in the world in their niche.”. Register to attend the Intelligent Content Conference March 20-22 in Las Vegas. Click To Tweet. Let us know in a comment.

Top of Funnel 109

Top of Funnel Advertising Funnels Content Marketing Funnels 109

Biznology

MAY 30, 2013

Photo credit: Wikipedia. At a cloud computing conference last week, I heard several speakers promote the value of private clouds and talk about how control was shifting back to the end-users. Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies.

Work Management 80

Work Management Planning Marketing Management Thought Leadership 80

Customer Experience Matrix

DECEMBER 8, 2006

Another indicator would be trade conferences. There is apparently just one series of conferences explicitly titled “Customer Experience Management”, run by the Conference Board. Better than nothing but not too impressive—think how many CRM conferences there are. And I would have noticed.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Outgrow

DECEMBER 20, 2022

Saksham Sharda: Have you had companies come up to you wanting to do a press release because they want to get a Wikipedia article published or because I think that’s one of the criteria for Wikipedia articles to have releases about your company that are not strictly promotional? Mickie Kennedy: I see it occasionally.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Buzz Marketing for Technology

JUNE 27, 2008

International Conference on Green Entrepreneurship. Wiki software--easy-to-use programs that let anyone with Internet access create, remove and edit content on a Web page--first gained popularity thanks to Wikipedia, the user-generated encyclopedia that has come to be hailed as one of the Webs greatest resources. Conference Archives.

Wiki 100

Wiki Software Wikipedia Copyright 100

Biznology

MAY 20, 2010

Image via Wikipedia. I thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. You can download the slides for my talk, " How Web Marketing Changes the Old Marketing Rules.")

Paid Search Agency 80

Paid Search Agency Wikipedia Advertising Agencies Internet Marketing 80

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. Conferences and trade shows, like Dreamforce. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Smashmouth Marketing

MAY 1, 2009

conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". conference? At the last conference social media dominated one of the discussion panels. It allows me to make more connections and spread the word about our conferences. conference. Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction?

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

JANUARY 2, 2013

Photo credit: Wikipedia. Whether it is the day-long session before a public conference or an MBA program at your local college, companies typically send one or two employees to mingle with folks from lots of other companies to get lectures and take lots of notes. In this business, you all know that constant learning is essential.

Training 80

Training Planning Paid Search Agency Consulting 80

Smashmouth Marketing

MAY 3, 2009

conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". conference? At the last conference social media dominated one of the discussion panels. It allows me to make more connections and spread the word about our conferences. conference. Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100