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Q&A with Alicia Arnold: The MarTech Conference

Martech

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Q: Can’t we measure customer experience by doing some social listening and sentiment analysis? Get MarTech!

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Conference Takeaways: 2022 ANA Digital & Social Media Conference

Rain: The Growth Agency

By Erik Hernandez, Social Media Content Specialist, Alexander Harbert-Castro, Marketing Intern The 2022 ANA Digital & Social Media Conference captured discussions from leading marketers about the latest in digital technologies, leveraging industries like gaming, and navigating measurement across social media platforms.

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Conference activity down 57% in early 2021 compared to one year earlier

Zoominfo

Rather than schedule the 2021 version in March as originally planned, World Mobile Conference organizers chose to move the upcoming event to late June in anticipation of welcoming crowds in person again, all while promoting face masks and social distancing. Winter conference season won’t rebound in 2021. Source: ZoomInfo.

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How to Draw the Most Popular Speakers in the Industry to Your Conference

Marketing Insider Group

A conference is nothing without keynote speakers. You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard. It starts with selecting the right industry leaders for your conference. Active social media presence.

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Tired of Virtual Conferences? Check Out These 5 Professional Development Resources for Marketers

Marketing Insider Group

Some of the most popular conferences in marketing, like HubSpot’s Inbound 2020, went fully virtual this year. To sharpen your social media skills, go with Buffer’s The Science of Social Media. The post Tired of Virtual Conferences? Others canceled entirely, promising to come back bigger and better next year.

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Here are 5 hacks you can use to boost your company’s organic social media reach. There are different best practices for every social media platform. Develop a Social Media Strategy.

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7 Social Media Strategies for Your Regional Conference

DrumUp

Reading Time: 7 minutes Social media strategy for your regional conference There are tens of thousands of conferences that happen across the world. When one thinks of a regional conference, they think of something akin to Microsoft’s big-budget spectacles: Thousands of people, dozens of high tech workshops, and innovations.