Cintell and Salutary Data

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. These offerings are based on the  customer intelligence created by Cintell platform, help identify best prospects and fill data gaps to deliver an optimum buying journey. As a part of this partnership Cintell allows its customers to enhance CRM and Marketing Automation Programs with high quality Contact & Company data and increase their sales and marketing ROI.

“There are a number of vendors that provide B2B Company & Contact data out there, but Cintell is uniquely positioned to connect the dots between overall business strategy and sales & marketing execution, due to our core ability to to apply AI & Machine Learning to create intelligence about a business’ target market & customers” said Terry Suppers, Chief Customer Officer at Cintell.

A key ingredient in this partnership is the Salutary Data business file, which contains over 50 million contacts spanning across all industries, company sizes, and function types and levels. The contact records originate from a variety of compilers, who use various data collection practices such as collecting data from directories, conference and related events, Web-based sources, newsletter audiences, email signatures, human researchers and more. Beyond the aggregation and normalization of the records, the contacts are then curated for accuracy/currency, which considers the key fields of a standard business card such as the name, title, company, phone, and email.

“All B2B data is not created equal. Salutary Data has a multidimensional approach that produces high quality business contacts and contact information that serves the ever changing sales & marketing data needs. We are excited to partner with Cintell and its unique persona- based platform and 21st century technologies through which our B2B Customer Intelligence & Data delivers and results in higher productivity and connections from the sales and marketing efforts of Cintell’s customers” said Scott Gordon, CEO and Founder of Salutary Data.

About CintellTM – Cintell’s customer intelligence platform and services enable companies to compile a rich knowledge base in the cloud and operationalize these insights to make more customer-centric decisions. The proprietary CintelligenceTM process allows businesses to capture and analyze voice-of-customer research, add actionable third-party data, continuously validate and maintain these insights, and publish live, digital SmartPersonasTM. With integrations into existing business workflows & systems, Cintell aggregates and delivers rich, contextual customer insights companywide.

About Salutary DataTM – Salutary Data is a data company in greater Boston.  The company aggregates U.S. contact records from numerous suppliers, which it then curates, normalizes and delivers in custom feeds to partners and end-user companies alike.  Its core mission is data quality, which it addresses using a variety of techniques and vendors.  Salutary Data is led by Jeff Clewley and Scott Gordon, who bring over 40 years of B2B experience, and formally were  leadership at NetProspex, which sold to D&B in 2015.