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Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. That’s the first Salesforce.com reference I can find to a “digital marketing platform”.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. The SEO and calendar features are still in beta and will be rolled out this spring and summer.

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Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. If the big question on the mind of the marketing automation industry has been whether Salesforce would launch its own product, the show provided what I consider to be a definitive answer: No (at least for now; never say never).

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

The result is fewer unqualified leads from people who would never buy your product. The ad below from CRM giant Salesforce.com is an exception. The creative requirements for sponsored updates are simple – a few lines of text and a custom image. Here are the two key reasons why I think that is: 1.

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5 Thoughts About Sales 2.0 Conference Opening Remarks

Smashmouth Marketing

Conference lead off speaker was Polly Sumner of Salesforce.com. It Gerhard Gschwandtner , the conference host,captures it with a question to Polly, "so it's about a mindset?" It allowed us to double the weekly production of our best people for about half the cost of a new hire. This morning's Sales 2.0

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.**

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Technographics (Tech stack) Do they use technologies that complement your own products? Products & Services What products or services interested them at the beginning? Who are the real advocates for your product? Discover your highest ROI products and services. Funding How much funding have they raised?