Conference and Product - B2B Marketing Zone

What Pisses off the Man Who is the Face of 3D Printing

Chris Koch

MAY 19, 2014

MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. As he demonstrated at the conference, Pettis hasn’t lost his passion for education.

Conference

Conference Education Viral Marketing Class

Want proof that the C-suite is into social media? Here it is.

Chris Koch

OCTOBER 30, 2009

There are two rivers of content at conferences. One is the river of planned content—the conference theme, the presentations, etc.; We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media.

Social Media

Social Media Peer-to-peer Enterprise Management Media

The power of self-regulation in customer relationships

Chris Koch

JUNE 18, 2010

Clear, simple product that everyone understands, right? In this video of a conference presentation Zane did (don’t bother with the whole thing, just scroll down in the box marked “Chapters” to “Zane’s Cycles”—it’s short and sweet), he offers the bowl to people in the audience and asks them to take from the bowl. Image via Wikipedia.

Wikipedia

Wikipedia Marketing Management Training Conference

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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There is only one objective in social media: create learning networks

Chris Koch

JANUARY 8, 2010

Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” Recommend products and services that you haven’t thoroughly researched and you will most likely be out of a job.

Social Media

Social Media B2B Thought Leadership Thought Leadership Media

Social media raises the bar for customer intimacy

Chris Koch

MARCH 12, 2010

Product leadership. These are companies that rely heavily on innovative, exciting, status-conferring new products to hold customer interest. The good news is that we may look back on social media as the movement that made high levels of customer intimacy as achievable as product quality seems today.

Social Media

Social Media Media Thought Leadership Work Management

The five components of a successful thought leadership program

Chris Koch

AUGUST 21, 2009

Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. What types of thought leadership vehicles (councils, conferences, white papers, social media, etc.) Here are my thoughts on the big pieces.

Thought Leadership

Thought Leadership B2B Thought Leadership Network Marketing Paper

The five components of a successful thought leadership program

Chris Koch

AUGUST 21, 2009

Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. What types of thought leadership vehicles (councils, conferences, white papers, social media, etc.) Here are my thoughts on the big pieces.

Thought Leadership

Thought Leadership B2B Thought Leadership Network Marketing B2B Sales

Is the era of PR over?

Chris Koch

NOVEMBER 5, 2010

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. The inefficiency and expense of this process for the agencies was tough to justify even in the glory days of trade journalism, conferences, and trade shows. As in dead. Don’t do it anymore. Control kills placement.

PR

PR Press Paid Search Agency Lead Ranking

B2B social media lessons from Steven Slater and Mark Hurd

Chris Koch

AUGUST 13, 2010

The trajectory of Slater’s postings look a lot like the things that customers say about our complex B2B products and services, which have a much longer arc of relationship than B2C. They may have come on board at a time when your products and services offered more than they do now or worked differently. What do you think?

Social Media

Social Media Media B2B SME

Have you created a waking dream for your customers?

Chris Koch

JULY 16, 2010

For example, in the three categories I’ve looked at so far (there are six categories altogether), we have one company using analytics to predict customer buying patterns (and this ain’t diapers or laundry detergent, ladies and gents—we’re talking six-figure jumbles of complex products and services here).

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia

6 lessons on how NOT to market to customers

Chris Koch

JULY 22, 2011

The highest production-value material I received upon discharge was a two-color, 24-page glossy magazine entitled “A Guide to Taking Warfarin.” Motivational. Market your strengths. They put me on blood thinners for a few weeks after surgery.) He interrupted me with, “No one said hip replacements aren’t supposed to hurt.”

Work Management

Work Management Marketing Management Social Media B2B Marketing

Social media isn’t enough. We need a marketing transformation.

Chris Koch

JANUARY 15, 2010

But a quick read of our magazine showed that we didn’t write about products. As McKinsey consultant David Edelman said at the ITSMA annual conference last November, we can’t make social media an add-on to a system that isn’t adding the value that it once did. The IT industry was on fire and the stuff was flying out the doors.

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

This is the number of articles or blog posts that mention the product or service measured against the trend in sales. The growth in traffic then confers its own authority—you get lots of visits so you must be smart. We track the marketing mix (including PR) over time against trends in sales. Lots of variables there.

Social Media

Social Media ROI Lead Ranking RSS

Thought leadership is still dead; long live idea marketing

Chris Koch

FEBRUARY 5, 2010

It may look better and read better than a brochure, but it’s still a brochure because it emphasizes our products and services over the needs of the people we are trying to reach. It presupposes that we have something to talk about besides our products and services. What a mouthful. I even developed an acronym: IM. Create a calendar.

Thought Leadership

Thought Leadership B2B Thought Leadership Gartner Planning

B2B Marketing Zone

Chris Koch

What Pisses off the Man Who is the Face of 3D Printing

Want proof that the C-suite is into social media? Here it is.

Webinars

Trending Sources

The power of self-regulation in customer relationships

Webinars

There is only one objective in social media: create learning networks

Social media raises the bar for customer intimacy

The five components of a successful thought leadership program

The five components of a successful thought leadership program

Is the era of PR over?

B2B social media lessons from Steven Slater and Mark Hurd

Have you created a waking dream for your customers?

6 lessons on how NOT to market to customers

Social media isn’t enough. We need a marketing transformation.

Why the volume and quality of interactions with customers has to pass for social media ROI

Thought leadership is still dead; long live idea marketing

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