Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Be strategic about what trade shows you attend .

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Trade Show Planning ROI Marketing Budget Creation 87

Envy

JANUARY 14, 2019

But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads. RSA Conference 2019.

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Trade Show Gartner Conference Work Management 113

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. trade show market will be cut in size by almost two-thirds this year.”

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Trade Show Marketing Budget Creation Marketing Budget Buy 70

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Just stop doing that.

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Biznology

APRIL 21, 2017

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests. Indeed, everywhere I went, I was able to connect conference talks with my work. But there were three “Aha!”

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Conference Marketing AI Domain Paid Search Agency 147

Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined. Be Flexible.

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Trade Show Work Management Marketing Management Paid Social Agency 62

Navigate the Channel

MARCH 15, 2022

Here are the top 9 construction and building material trade shows you don’t want to miss in 2022. This year’s event features around 200 construction product manufacturers as well as eight live building and product demonstrations presented by manufacturers. The 2022 AIA Conference on Architecture provides a roadmap for the future.

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Trade Show Ad Building Peer-to-peer Work Management 65

Trade Press Services Newsletter

NOVEMBER 2, 2023

Be sure to tag the presenter of the award as well as other winners, finalists and nominees to gain exposure to their followers. If trade shows and speaking engagements are part of your marketing plan, include the award logo on booth designs and handouts. Add the award to your LinkedIn profile, then click “share with your network.”

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Thought Leadership Peer-to-peer Press Trade Show 130

Marketing Craftmanship

FEBRUARY 16, 2017

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Do I have the internal discipline to make conferences a worthwhile investment?

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Conference Lead Scoring Lead Ranking Guerilla Marketing 100

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. In fact, research has proven this to be true.

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Trade Show Ads Mobile Advertising Conference 100

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!

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Trade Show Work Management Planning Paid Search Agency 96

SnapApp

AUGUST 30, 2016

I just spent a great few days at the Uberflip Experience, the first-ever marketing conference hosted by Uberflip in Toronto. The setup of the conference was simple: two days of excellent speaking sessions, punctuated by networking breaks and afterparties. The best presentations tell stories. What did I learn? Storytelling.

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Conference Peer-to-peer Trade Show Storytelling 48

markempa

MARCH 4, 2013

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone. (I

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Trade Show Marketing Prospects Tips B2B Thought Leadership 120

Trade Press Services Newsletter

JULY 6, 2023

Create a separate section for publications and presentations, if appropriate. You never know when a once-in-a-lifetime career opportunity will present itself or a speaking engagement at a well-known industry conference could pop up. List information chronologically with the most recent entries first.

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Personalization Tips Branding Brand Identity 130

Martech Advisor

DECEMBER 12, 2019

As creating great customer experience becomes every organization’s top priority, customer experience (CX) conferences are being sought after in the United States and the world over. This is why we are seeing a surge in CX conferences and events across the United States of America as well as the rest of the world.

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Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Do secure speaking engagements and hone your presentation materials. When it comes to visa applications, ensure you collect and save all relevant presentation materials for documentation.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Marketing Craftmanship

APRIL 2, 2015

Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Do I have the internal discipline to make conferences a worthwhile investment?

Conference 100

Conference Tactics B2B Marketing Planning 100

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Not many might know about it so an event presenting this technology will do well with brand visibility especially for those in the FBA industry. . Lead Generation.

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Event Marketing Work Management Marketing Budget Marketing Management 118

Leadspace

MAY 26, 2020

Is it a good idea to use virtual events for your canceled conferences? The only issue is that it’s challenging to replicate the human aspect of a live conference using virtual tools. . For instance, if you’re looking to present speakers or host an interview, then pre-recording is a good option. .

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Trade Show Planning Lead Gen Opt-out 71

markempa

JULY 8, 2013

This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. It combined these elements to promote the new brand at the trade show. Arming them with iPads, where they could access a short presentation. The fun didn’t end at the trade show. A Facebook page for Seymour.

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Trade Show Event Marketing Advertising Agencies Work Management 120

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

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Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Vision Edge Marketing

APRIL 5, 2022

Have your thought leaders been invited to participate in conferences , webinars, podcasts and other events? Thought leadership is more than a published article or occasional industry presentation. Gerri Knilans is president of Trade Press Services. How many media mentions are you creating? In how many reports are you mentioned?

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Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Insider Group

OCTOBER 27, 2020

It features content such as a “thank you” message, a recap of what happened during your event, important stats such as digital attendance, highlights from key virtual presentations, and downloadable content. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Marketing Qualified Leads 306

The Effective Marketer

JUNE 29, 2011

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. Get on the presentation agenda. So how do you make the most out of it?

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Trade Show Tips Marketing Budget Creation Planning 100

Martech

AUGUST 24, 2021

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021.

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Personalization Planning Trade Show Conference 125

Envy

FEBRUARY 20, 2018

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. The conference has a rich agenda offering talks by renowned security experts. presented by Matias Madou. RSA Conference.

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Trade Show Enterprise Management Gartner Conference 85

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Videos that make virtual events more effective can easily be re-used in sales presentations, on your website product pages, in social media, even in text documents like white papers.

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Forrester Personalization Trade Show Webinar Metrics 171

Biznology

NOVEMBER 3, 2017

But there are lots of uses for video where narration may not be desirable or feasible: live presentations. video walls in conference rooms. trade shows. At trade shows, especially, people are there to sample what’s new. It is used in a video wall and at trade shows. The power of the unspoken word.

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Video Marketing Trade Show Business Sample 120

Marketing Insider Group

JANUARY 16, 2023

As marketing tactics continue to evolve, accurately measuring the success of campaigns and allocating resources effectively presents itself as a challenge. Trade Associations and Conferences. Attend trade associations or conferences to learn from experts and meet new people who can help you stay ahead of the game.

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Allocation Privacy Peer-to-peer Ethics 187

B2B Marketing Traction

APRIL 13, 2010

Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs. Be a speaker at the conference. What’s your favorite trade show trick?

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Trade Show B2B Marketing ROI Advertising Agencies 100

Biznology

JANUARY 31, 2020

Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Presents a compelling reason why viewer should care about what you’re saying in the first 15 seconds. ? Presents a true-to-life situation facing the target customer. ? Messaging. ?

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Video Marketing Product Trade Show Differentiation 138

Marketing Insider Group

MAY 24, 2017

Receiving event swag is as much a part of the corporate conference and industry trade show experience as getting holiday cards is a part of the Christmas season. There are just some situations in life when we want to remain present in another’s mind.

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Trade Show Best Practices Conference Display 154

Convince & Convert

MAY 15, 2012

And when it comes to getting educated on how you can grow your business and attract positive (while properly handling negative) attention through social media, there’s nothing quite like the experience of an in-person conference with the brilliant minds of digital unloading all of their tips to attendees. The 2012 event is in the U.S.

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Conference Social Media Network Marketing Trade Show 131

Webbiquity

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event. Will key customers, prospects, and media be attending this trade show?

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Paid Search Agency Twitter Trade Show Social Networks 216

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

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Work Management Marketing Management Planning B2B Thought Leadership 149

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. But that provides fast developing tools for marketers to negotiate our present environment. That was around mid-March 2020. No surprise there.

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Trends Work Management Marketing Management Advertising Agencies 113

Marketing Insider Group

JUNE 9, 2020

de Quinto had previously said at a conference, “If you want people to love to drink Coca-Cola, please show in your commercial people who love drinking Coca-Cola.”) And I would be thrilled to come present to your team on the power of empathy! Coca-Cola decided to move away from the previous CMO’s product-focused marketing approach (Mr.

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