Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” Tom Gerace began the 2015 Content Rising conference by addressing the need for a fundamental change in the marketing industry – a shift from focus on the brand to consumers. Finding storytellers. Thinking visually.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

ClearVoice

JANUARY 4, 2019

Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. With so many conferences out there you can end up spending more than the value you get out of it if you do not choose carefully. Best conferences for freelance writers and creative professionals in 2019.

Conference 106

Conference Creativity Startups Network Marketing 106

SnapApp

AUGUST 30, 2016

I just spent a great few days at the Uberflip Experience, the first-ever marketing conference hosted by Uberflip in Toronto. The setup of the conference was simple: two days of excellent speaking sessions, punctuated by networking breaks and afterparties. The best presentations tell stories. Storytelling. That’s special.

Conference 48

Conference Peer-to-peer Trade Show Storytelling 48

Content Marketing Institute

AUGUST 2, 2018

My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference. Target the ready audience.

Storytelling 99

Storytelling Brand Identity Branding Paid Search Agency 99

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! Below you’ll find 19 conferences to put on your calendar. From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy.

Conference 94

Conference Planning Content Marketing Content 94

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

KoMarketing Associates

JUNE 11, 2015

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Master the Art of Storytelling.

Tagging 120

Tagging Amazon Storytelling Conference 120

The Customer

NOVEMBER 30, 2020

As a storyteller I like a set-up, a through-line, and a resolve. After quelling my high-anxiety about the content itself, the conference coordinator for the data panel scheduled a tech rehearsal with the new-to-us platform being used for the live session. Practice Makes Perfect. Sometimes. . So, now I’m multi-screen multitasking.

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Marketing Insider Group

JANUARY 30, 2023

Dan Sommer , Qlik’s Senior Director of Global Market Intelligence, presented a webinar in my perennial favorite “top 10” format (as always, an ode to David Letterman for popularizing this). Building alerts that drive action in a continuous cycle with automation at the core.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

KoMarketing Associates

SEPTEMBER 1, 2015

With September comes the first official day of fall and of course the wonderful things that come with fall, including apple picking, autumn leaves, sweaters, and of course…conferences! The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

Martech

JANUARY 13, 2022

Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. Data doesn’t speak for itself, it needs a good storyteller,” said Nancy Duarte, CEO of Duarte Inc., Nancy Duarte presenting at MarTech.

Effectiveness 111

Effectiveness Tips Storytelling Conference 111

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Exo B2B

OCTOBER 10, 2023

You’ve got to do it… Giving the conference the theme of Barbie… You read that right… Have you heard of B2B Barbie? Her whole team was also dressed in pink and she made her presentation by trying to draw an analogy between the themes addressed in the film and the reality of content marketing professionals.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. This year’s conference marked a return to the in-person event after an all-digital version last year, and that energy was born from a sense of normalcy coming back to the world. What can we, as marketers, learn from this story?

Content Marketing 128

Content Marketing Planning Content Storytelling 128

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. The conference now attracts professionals from the film, music, and interactive industries.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. The conference now attracts professionals from the film, music, and interactive industries.

Marketing AI 74

Marketing AI Advertising Agencies Planning Broadcasting 74

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Contently

FEBRUARY 21, 2018

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. Stories make presentations better. Business’s Storytelling Problem.

Storytelling 140

Storytelling Content Marketing Paid Search Agency Content 140

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. As marketing tactics continue to evolve, accurately measuring the success of campaigns and allocating resources effectively presents itself as a challenge. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Zoominfo

FEBRUARY 15, 2018

Keep the customer actively involved throughout the presentation, and watch your results improve.” – Harvey MacKay. The lost part of sales is the storytelling side.” – Richard Harris. “You don’t need a big close, as many sales reps believe. You risk losing your customers when you save all the good stuff for the end. Click to Tweet!

Zoominfo 278

Zoominfo B2B Sales Storytelling Conference 278

Stevens & Tate

JUNE 7, 2019

At the show, Dan Gartlan’s presentation titled “Four Actionable Strategies to Improve Marketing Results” will take place Tuesday, October 15 1:45-2:45pm. Through our unique combination of strategic thinking, creative execution, and targeted communications, we Make Things Happen. # # #.

Conference 40

Conference Advertising Agencies Sales Cycle Storytelling 40

The ROI Guy

APRIL 2, 2014

Alinean just wrapped up participating in the Qvidian Connect 2014 conference, with a presentation on sales enablement challenges - in particular the Value Gap - and best ways to bridge the Gap. Checkout the what we presented here: [link].

Forrester 40

Forrester Storytelling Conference Effectiveness 40

Top Rank Marketing

JULY 12, 2023

The future of B2B marketing is poised to feature a uniquely human touch optimized with AI for creative storytelling, and as new tools proliferate at a breakneck pace, it’s the marketers who embrace both AI and creativity who stand to see the greatest successes in 2023 and beyond.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Top Rank Marketing

JUNE 29, 2023

Being able to attend LinkedIn’s first B2B Marketing conference, B2Believe was a real privilege and amazing experience. One of the presentations that really stuck with me was about the power of Memory for B2B branding. In the fast-paced world of B2B branding, standing out from the competition and being remembered is crucial.

Rules 61

Rules Brand Identity Branding B2B 61

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 51

Storytelling Enterprise Management Brand Identity Branding 51

Salesforce Marketing Cloud

APRIL 22, 2024

As a certified Salesforce Platform App Builder, Administrator, and Advanced Administrator, Jessica used her online portfolio during her job search to showcase her love of learning and passion for creativity and storytelling. She explains, “I am currently volunteering as a Salesforce Admin for the Rocky Mountain Youth Leadership Conference.

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Content Standard

JUNE 24, 2016

On day two of Forward 2016 , Skyword President Rob Murray reminded attendees of the fusion between story and business, the theme of this year’s conference. ” Davis asked, “How can we know the storyteller from the story?” There doesn’t have to be a difference between the story and the storyteller.

Storytelling 59

Storytelling Content Marketing Paid Search Agency Advertising Agencies 59

SnapApp

MARCH 14, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! . MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Walker Sands

APRIL 17, 2023

To break through the noise, AI companies can no longer rely on novelty for storytelling. Create Compelling News Packages The quality and strategy behind your news packages — i.e., the complete story packages you present to the media — will be a huge indicator of success when it comes to capturing media attention.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. Part of my advice for marketers to “get out there” has included events and conferences.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Kaon

MAY 8, 2017

Leaders from more than 50 diagnostics companies were present and many led captivating talks. Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

JANUARY 31, 2019

Brands could prove storytelling is the key to emotional resonance. Brands could host more engaging conferences. Brands could prove storytelling is the key to emotional resonance. Brands could host more engaging conferences. Neuromarketing Examples. Brands could save millions of dollars on ads.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Marketing Analytics Tools 100

Contently

MARCH 13, 2020

Infectious disease epidemiologists agree that the biggest threat the coronavirus presents is an overwhelmed healthcare system, as Italy is facing. Our CEO Pearl Collings is even planning to keep her Zoom on 24/7 (or close to it) as a sort of virtual conference room so employees can pop in. What knowledge do you hold that you can share?

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210