B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Oh, and in between his presentation, Jon also managed to throw in a few dad jokes. There needs to be a consideration when it comes to Ai from data privacy concerns to the need for strict compliance with regulations like GDPR.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

Privacy Protection 87

Privacy Protection Privacy Open Rate Deliverability 87

accelerate agency

JANUARY 26, 2023

For these reasons, SaaS conferences deserve a lot of attention right now. Below, we’ll look at the best upcoming events for the next year, plus the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance. Let’s take a look at the best SaaS conferences coming up in 2023.

Conference 52

Conference Work Management Marketing Management Paid Search Agency 52

accelerate agency

JANUARY 26, 2023

For these reasons, SaaS conferences deserve a lot of attention right now. Below, we’ll look at the best upcoming events for the next year, plus the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance. Let’s take a look at the best SaaS conferences coming up in 2023.

Conference 52

Conference Work Management Marketing Management Paid Search Agency 52

Martech

NOVEMBER 1, 2021

The introduction of personal data privacy laws like the GDPR and CCPA has led to the widespread adoption of consent management platforms (CMPs). “As personal privacy data laws have emerged, it’s important to differentiate between consent and compliance,” said Mat Hauck, COO of Ensighten, at our recent MarTech conference.

Marketing Management 101

Marketing Management Privacy Conference API 101

Martech

OCTOBER 26, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. She added, “Personalize experiences and do it in a way that’s privacy-centric, protecting the choices of the consumer.”

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Privacy Paid Search Agency 138

Marketing Insider Group

JANUARY 16, 2023

36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Personalization and Privacy. Data privacy and the ethical repercussions of using consumer data has risen to the forefront of marketing concerns. Image Source: CommerceNext.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Martech

NOVEMBER 18, 2021

“The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. Prioritize data privacy and consent. Privacy is all about collection,” said Khetan. The result?

Peer-to-peer 132

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 132

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Yet it’s more than that — consumers are demanding privacy. “As Adhere to data ethics within our privacy landscape. Image: Acoustic.

Ethics 136

Ethics Trust Marketing Ad Building Planning 136

Martech Advisor

FEBRUARY 11, 2020

In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? Why Is Privacy Now a Cause for Concern? Whatever a consumer does online is collated with her past data and present context to serve what interests her the most. Let’s explore.

Privacy 90

Privacy Lead Ranking Ethics Work Management 90

ANNUITAS

APRIL 15, 2014

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

eDataSource

OCTOBER 2, 2019

Another year, another amazing client conference in the books. Our day started with a morning session of presentations and conversations, focusing on critical developments in the world of email optimization and deliverability, featuring some of the most established thought leaders in the email industry. .

Conference 51

Conference Deliverability Phishing Lead Ranking 51

Martech

NOVEMBER 15, 2021

Since the advent of digital privacy laws, marketers have spent many hours re-evaluating their data strategies. We have GDPR and CCPA, and there is all this emerging data privacy legislation,” said Zack Meszaros, Marketing Privacy Engineer at consent software company OneTrust PreferenceChoice, in a session at our recent MaTech Conference. “We

Personalization 96

Personalization Privacy Work Management Conference 96

Martech

DECEMBER 23, 2021

Rise of ecommerce and data privacy. More from the MarTech Conference >> Demand for personalization, but with security. Being responsible in your marketing efforts and future-proofing your data and privacy through best practice is good for your business and good for your customers. It’s a win-win.”.

Practices 110

Practices Brand Identity Branding Privacy 110

Martech

SEPTEMBER 28, 2021

Watch the full presentation from MarTech here (free registration required). Provide product insights : Make sure the personalized insights are easily digestible, relevant, and presented in context. Value data privacy to build customer trust. Value data privacy to build customer trust.

Peer-to-peer 123

Peer-to-peer B2B Conference Privacy 123

Zoominfo

OCTOBER 22, 2020

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. That was the main message from Founder and CEO of ZoomInfo, Henry Shuck, for the audience at the 2020 SaaStock EMEA conference.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending. The Conversion Conference.

Conference 120

Conference B2B Marketing Planning B2B 120

Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. Click here to download!

Personalization 113

Personalization Opt-out Conference CPA 113

Martech

OCTOBER 3, 2022

At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. Switching those around will present similar issues. Get MarTech!

Analytics 108

Analytics Privacy Protection Privacy Marketing Analytics Tools 108

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Source: Statista and Gene De Libero.

Enterprise Management 139

Enterprise Management Campaigns Conference Digital Transformation 139

ANNUITAS

OCTOBER 5, 2023

But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference. For regulated industries, and for geographies with strict data privacy and stewardships mandates (with serious fines associated with each misstep), guardrails are needed.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Envy

JANUARY 27, 2020

At CyberTech Global conference, top cyber tech experts from around the world share and learn innovations and new approaches to cyber security. RSA Conference 2020. The RSA conference occupies pride of place on every cyber security events calendar. ICISSP 2020 (6th international conference). Children’s privacy rights.

Trade Show 116

Trade Show Marketing AI Enterprise Management Conference 116

Webbiquity

JULY 28, 2020

Even some significant and well-publicized privacy and security concerns couldn’t derail its widespread adoption. Instantly join, host or manage a video, audio or web meeting from a conference room, your desk or a remote location via your Mac, PC or mobile device. Pricing: free; $15/$20 per month per host. Google Meet. ezTalks.

Enterprise Management 322

Enterprise Management Work Management Marketing Management Video Marketing 322

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

Ethics 103

Ethics Work Management Marketing Management Paid Search Agency 103

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. More from the MarTech Conference >> Sony’s marketing data strategy. What are the benefits of customer data platforms?

Interactive Marketing 92

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 92

Martech

NOVEMBER 19, 2021

“Research from PwC shows something that should be scary to CX leaders,” said Christopher Cummings, Principal Product Manager at big data company Precisely, in his session at our MarTech conference. “59% The important part is leveraging customer information in a way that best connects with them and respects their privacy. Dynamic PDFs.

Personalization 130

Personalization Paid Search Agency Work Management Conference 130

Customer Experience Matrix

AUGUST 8, 2011

I caught an all-star panel on social CRM today at the CRMEvolution conference in New York. The panel also recognized the serious privacy issues raised by social channels, and the danger of appearing to be creepily aware of everything customers have done in different public forums.

CRM 120

CRM Conference Privacy Display 120

Digilant

FEBRUARY 2, 2024

During the conference, industry leaders shared their strategies for leveraging disruptive technologies to enhance customer journeys and create top-tier advertising experiences. Wesley Farris, VP of Platform Partnerships at Digilant, attended the conference and recently sat down with us to provide his key takeaways from the event.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Martech

MARCH 15, 2022

With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. The deprecation of third-party cookies, therefore, presents an opportunity to improve the way we measure and report on campaign performance and ROI.

Planning 99

Planning Advertising Funnels Privacy Marketing & Strategy 99

Martech

NOVEMBER 8, 2021

“AMP is an innovative Google technology that allows recipients to interact with live content right inside an email,” said Matt Harris, CEO and cofounder of email creation platform Dyspatch, in a recent talk at the MarTech conference. More from the MarTech Conference >> Live carousel. “That’s super convenient.”.

Marketing & Strategy 110

Marketing & Strategy Conference Customer Satisfaction Customer Surveys 110

ClearVoice

APRIL 15, 2019

With everyone pushing to convert traditional offices to remote offices with a distributed workforce, video conferencing is becoming the standard for presentations, interviews and meetings. Instead: Make sure you share or get the conference link-up details (a link or a handle, plus app download info). Run through a tech rehearsal.

Conference 63

Conference Video Marketing Practices Personalization 63

Envy

JANUARY 30, 2022

We’ve all missed travel these last two years, but the good news is that in person conferences are finally coming back on-line. AAAI Conference on Artificial Intelligence 2022. Follow the conference on Twitter at @CSE_Global. The 7th International Conference on Internet of Things, Big Data and Security.

Marketing AI 117

Marketing AI Conference Peer-to-peer Marketing Management 117

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

ANNUITAS

MAY 12, 2023

Recently, I spent a few days in Austin, Texas with Zoho for the “Zoholics” customer conference. The company’s guiding principles when it comes to AI are “customer experience, privacy, and customer value.” I had great conversations with Zoho executives, getting into some of their latest product announcements.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130

Martech

NOVEMBER 8, 2023

This occasion, a three-day conference in Anaheim, California, brought out over 320 MOps mavens with 600 or more joining online. Privacy and compliance management. Challenges or opportunities The last two items on that list present perhaps the biggest challenges and opportunities for MOps teams. . Warehouse-native technologies.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Litmus

FEBRUARY 28, 2023

January) Community happenings ANA Email Evolution Conference took place on February 7th-8th, both virtually and in-person in Washington D.C., featuring speakers from leading brands and presentations from subject matter experts on how to leverage email to grow their business, engage with customers, and expand their knowledge.

Email Marketing 83

Email Marketing Phishing Privacy Communities 83

Martech

NOVEMBER 23, 2021

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. View the full presentation from our MarTech conference here (free registration required).

Paid Search Agency 116

Paid Search Agency Ad Exchange Marketing Automation Services Marketing Management 116