ANNUITAS

APRIL 15, 2014

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

ANNUITAS

OCTOBER 5, 2023

But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference. For regulated industries, and for geographies with strict data privacy and stewardships mandates (with serious fines associated with each misstep), guardrails are needed.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

MAY 12, 2023

Recently, I spent a few days in Austin, Texas with Zoho for the “Zoholics” customer conference. The company’s guiding principles when it comes to AI are “customer experience, privacy, and customer value.” I had great conversations with Zoho executives, getting into some of their latest product announcements.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130