Sales Engine

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What's Your Story?

Sales Engine

When we’re providing information in a business environment such as spreadsheets, a series of bullet points in a presentation or a list of facts, the two parts of our brain that are activated are for language processing, but that’s about it. Christopher Kogler, Narrative IQ.

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Why Perfect Branding Isn’t Enough to Connect with Buyers

Sales Engine

Marketing budgets spent on bold logos, memorable slogans, pricey sponsorships and colorful presentation were all devised for a simple overarching purpose: to get Sales in the door. For Sales, better branding meant better odds a buyer returned your call, opened your mail, and visited your booth at an industry conference.

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article thumbnail

Why Perfect Branding Isn’t Enough to Connect with Buyers

Sales Engine

Marketing budgets spent on bold logos, memorable slogans, pricey sponsorships and colorful presentation were all devised for a simple overarching purpose: to get Sales in the door. For Sales, better branding meant better odds a buyer returned your call, opened your mail, and visited your booth at an industry conference.

article thumbnail

Why Perfect Branding Isn’t Enough to Connect with Buyers

Sales Engine

Marketing budgets spent on bold logos, memorable slogans, pricey sponsorships and colorful presentations were all devised for a simple overarching purpose: to get sales in the door. For sales, better branding meant better odds a buyer returned your call, opened your email, and visited your booth at an industry conference.