Biznology

NOVEMBER 3, 2017

But there are lots of uses for video where narration may not be desirable or feasible: live presentations. video walls in conference rooms. Most explainers and other types of technology business video feature narration, frequently backed by a music track. trade shows. animations repurposed for articles, blog posts, etc.

Video Marketing 120

Video Marketing Trade Show Business Sample 120

Biznology

JUNE 19, 2019

A few weeks ago (May 22), Boston University’s Questrom School of Business held a conference on “Risky Business: Understanding & Mitigating Brand Risk.” These conference highlights are important because they reflect the results of comprehensive studies and the conclusions of respected marketing experts.

Trends 120

Trends Branding Brand Identity Paid Search Agency 120

Biznology

JULY 14, 2020

For the time being, many companies are using software such as Zoom or Zoho to set up video conferences, presentations, share files, chats, and to stay connected with the rest of the team. .

Work Management 129

Work Management Marketing Management Transparency Paid Search Agency 129

Biznology

DECEMBER 20, 2017

Earlier this year, I attended the 2017 CSUN Assistive Technology Conference. First, of course, going to conferences—what better way to get insights into best practices in our field? The 2018 CSUN conference is coming up again in March. CSUN 2017 Assistive Technology Conference Backchannel. Weigh in with your comments.

Personalization 80

Personalization Thought Leadership Conference Training 80

Biznology

NOVEMBER 6, 2019

If you are using technology such as video conferencing, whiteboards, conference calls, or presentations , make sure you check the technology before the meeting starts. Conversely, if someone doesn’t need to be in the meeting, let them know that it’s a waste of their time. Check Your Tech.

Conference 106

Conference Customer Surveys Software Resources 106

Biznology

OCTOBER 16, 2017

It is always “present” and “on” and fully interactive whenever we are. We and the world are fully present together, all the time. We and the world are fully present together, all the time. Afterward, when the conference has ended that call or closed that app, the device may be turned off.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

AUGUST 5, 2014

I will be attending Goodwill Industries International ‘s 2014 Summer Conference in Orlando, Florida , on Wednesday and thought I would share a flawed extended cut of the presentation with you before I chop it down to fit the forty-five-fifty minutes I have, down from the hour and twenty-three minutes it is right now.

Marketing Management 80

Marketing Management Internet Marketing Conference Search Marketing 80

Biznology

MAY 11, 2017

These conversations usually follow a conference talk or internal course I’ve delivered, in which I promote the ideas in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing. In the last three years, I have spoken with hundreds of digital marketers about their challenges.

Marketing AI 152

Marketing AI Budget Programs Work Management Advertising Agencies 152

Biznology

JUNE 10, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. This article originally appeared on The Conference Board. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us.

Lead Ranking 104

Lead Ranking Peer-to-peer Terms and Conditions Lead Scoring 104

Biznology

MAY 16, 2019

Last week I attended Conductor’s C3 conference. Knowing what was viewed on prior visits or in which industry the visitor works provides even more context for presenting recommendations. So, that last sentence was a whole jumble of buzzword bingo terms. What does it mean?

Top of Funnel 91

Top of Funnel Traffic Conversion Lead Ranking 91

Biznology

JUNE 26, 2015

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. While I didn’t attend the Sirius Decisions conference this year, I have read they presented some research along these lines.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

Biznology

MARCH 18, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

JUNE 24, 2016

I had searched the hashtag of a convention that was going on nearby, interested in who was presenting and what attendees were saying about it. A group of attendees at this prestigious conference have gone off to a strip club, and not only are they tweeting about it, they’re using the convention tag? This is incredible,” I thought. “A

Twitter 136

Twitter Work Management Aggregators Marketing Management 136

Biznology

JUNE 8, 2018

The problem with the earlier SEO theory is it presents SEO as a shortcut to traffic. I had the chance to meet up with MarketMuse co-founder Jeff Coyle at a recent conference. But there’s no shortcut to gaining authority on a topic. There are no shortcuts. Some things have gotten easier since 2010.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

MAY 21, 2014

Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit and a regular contributor to multiple blogs on search and affiliate marketing.

Paid Search Agency 80

Paid Search Agency PPC Cost Per Click Search Marketing 80

Biznology

MARCH 2, 2016

We might soon be able to capture higher-quality videos from multiple angles to present holograms that let us experience the event in an even more visceral way, close-up. Video might not be the last word here. Who knows if the senses of smell and touch could be reproduced someday. All of this raises the stakes on how people are persuaded.

PR 80

PR Public Relations Video Marketing Press 80

Biznology

APRIL 28, 2014

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. It got me thinking (or, should I say, rethinking?) about campaign budgeting.

Budget Programs 80

Budget Programs Campaigns SMB Marketing Budget Creation 80

Biznology

JULY 17, 2018

Or, you need to already be a VIP or have spent enough money in the past and the present to be allowed into the Champagne room. Throw in some health and beauty products and maybe you can compete. I guess it’s sort of like an Airline Loyalty Program.

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Biznology

MAY 5, 2016

Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” But that day I was presented with a rare opportunity. To my surprise, two hands shot up. Now, normally, I find business marketers complaining endlessly about their data. It’s out of date.

Database Marketing 80

Database Marketing Paid Search Agency Advertising Agencies B2B Marketing 80

Biznology

FEBRUARY 14, 2014

It exposes me and my firm to an audience we wouldn’t otherwise have access to, and it does so in a way that confers trust and authority. (But we’re nipping at your heels, Mike!)

Promotion 80

Promotion Content Marketing Ad Building Content 80

Biznology

APRIL 5, 2012

I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. He got more explicit about it at a recent SMX conference. People ask why I got out of SEO to focus on paid media. I answer that Google wrecked SEO, so all that’s left is paid.”

SEO 80

SEO Google Content Keywords 80

Biznology

MARCH 20, 2018

“I always like to say, when I am speaking at conferences and on panels, that my online team never knows what they’re walking into but that responses like rage and frustration are almost never the direct result of our simple, minimal, friendly email pitch. . “Here’s the content from the presentation.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

FEBRUARY 23, 2012

Conversely, in a stochastic (probabilistic) model, randomness is present, and variable states are not described by unique values, but rather by probability distributions. Image via Wikipedia. Therefore, deterministic models perform the same way for a given set of initial conditions. source: Wikipedia ).

Wikipedia 80

Wikipedia Business Terms and Conditions Social Media 80

Biznology

JULY 29, 2014

Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family. I had moved in with my girlfriend, joined the Renaissance Weekend family, an actual conference with actual panels, making actual friends and all that. The island is a sanctuary for defective and unwanted toys.

Google 80

Google Network Marketing Social Networks Communities 80

Biznology

JANUARY 20, 2015

Google handles my company’s email, including account management for the people who work for me under the gerriscorp.com domain; Google runs my calendars and speaks global time zones seamlessly; Google hosts all the documents I need to share, including word processor docs, spreadsheet docs, and even a very basic presentations.

Work Management 80

Work Management Cable Skype Google 80

Biznology

MARCH 20, 2017

I recently gave a keynote address to the Content Strategy Applied conference in London. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. ” Most hands came down.

Lead Ranking 157

Lead Ranking Trust Marketing Urgency Marketing Conference 157

Biznology

DECEMBER 20, 2019

Organizations have started targeting millions of people at popular virtual hang out places such as Facebook, Instagram, and Snapchat all at once in such a way that they are more likely to be present at your very next event. Instagram: Are you present on this image-laden social platform yet? Not all fingers are the same. can be done.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

Biznology

APRIL 10, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. In cases of conferences and other larger group gatherings, check for any additional details you may need to do in order to get a replacement entrance card and similarly.

Statistics 188

Statistics eCommerce Advertisements Advertising 188

Biznology

DECEMBER 30, 2014

And, I can do presentations on anything I like, really — well, anything I am known for doing professionally. I refresh, customize, rebrand, and reskin them depending on for whom and to whom I am presenting. Go to a Conference (for fee). But there’s a lot of room for creativity.

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Biznology

MARCH 25, 2016

But they can do any of those things in a media interview, at a public conference, over email, or on the phone. We need to be present where our customers are present. Likewise, customers more and more expect us to be present in social media, so we need to be there, too. But we understand that we have to be responsive to.

Social Media 80

Social Media Media Training Conference 80

Biznology

OCTOBER 26, 2016

You will still find me “performing” now as a presenter at digital marketing conferences in the Boston area. So when it came to college, I decided to major in what I loved doing most. I went to Bennington College and studied Drama and Voice.

Social Media 80

Social Media Media Marketing & Strategy Work Management 80

Biznology

MARCH 4, 2016

Consider when the trade shows and conferences in your industry are scheduled throughout the year. The table here presents a simple hypothetical example of how this can work. . The medium’s availability. Some media channels are scheduled intermittently. Other media may be only intermittently profitable. Response rate. Gross inquiries.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Biznology

JUNE 23, 2014

presentation to blog post ). The people who read your blog may not be the same ones who listen to your conference presentation. Repurposing a presentation into a blog post significantly expands the reach of your content. Benefits of repurposing: Reach different audiences or reinforce the message to the same audience.

ROI 80

ROI Marketing Budget Creation Paid Search Agency Companies 80

Biznology

JUNE 5, 2014

presentation to blog post ). The people who read your blog may not be the same ones who listen to your conference presentation. Repurposing a presentation into a blog post suddenly expands the reach of your content significantly. Repurposing content is a great way to connect with different people.

Marketing Budget Creation 80

Marketing Budget Creation Content Marketing Content Budget Programs 80

Biznology

JANUARY 13, 2015

Good usage metrics showing User Satisfaction with your content/presentation. Bad usage metrics showing possible User Dissatisfaction with your content/presentation (including speed, UI, whitespace — or lack thereof, too many options, bad/thin/poorly written content, didn’t answer their problem / question fast or good enough, etc.).

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

MARCH 6, 2013

Most of these conversations have spanned several conference calls and involved multiple iterations of presentations before the executive eventually bought in. .” Obviously, this is a greatly simplified conversation, a version of which I have had dozens of times in my career. Until he or she did, the project was at a standstill.

SEO 80

SEO Terms and Conditions Paid Search Agency Marketing & Strategy 80

Biznology

JULY 9, 2012

They should be briefed on the best way to present themselves and the organization. Get personal by hosting live in-person events, whether it’s a cozy wine tasting at your offices or a networking event at a large industry conference, make an effort to get face-to-face. Great content. Provide online opportunities to learn and chat.

Marketing Budget 80

Marketing Budget Ideal Customer Profiles Network Marketing Social Networks 80