Chris Koch
MAY 19, 2014
That background is why he was so pissed off at the recent Front End of Innovation conference, where he gave a speech about his approach to innovation. After his speech to the conference at large, Pettis held a Q&A in a small side vestibule where he was asked to explain what makes him so angry. What Caused the F-Bomb. Viral How-Tos.
Chris Koch
OCTOBER 30, 2009
There are two rivers of content at conferences. One is the river of planned content—the conference theme, the presentations, etc.; We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. CEOs Use Social Media More than Other Buyers.
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Chris Koch
SEPTEMBER 15, 2014
Each tribe has the freedom to govern itself, yet there is a Grand Council of 56 (that number has never changed) Hoyenah (chiefs) or Sachems that confers about issues that concern the league as a whole. Perhaps it has to do with the flexible style of governance that has been in place since the beginning. Develop plans collaboratively.
Chris Koch
JULY 16, 2010
Can you start to see how this would take us way past the level of the typical conference (assuming you had the clout to blast through the brick wall surrounding these peoples’ schedules) and into the I-love-you-man territory of life-altering bonding between customer and provider? Awaken personal aspirations. Create emotion.
Chris Koch
MARCH 26, 2010
Then make a plan for hitting those topics in as many different types of content as possible (blog posts, conference presentations, videos, etc.) And target that content to all of the stages of the buying process so that anyone encountering your content will find something that speaks to them personally. Hire a content director.
Chris Koch
AUGUST 13, 2010
Following the trail of bread crumbs leads us to a caring, thoughtful person. We can invite them to talk with an internal SME, create a session about the issue at the next user conference and invite to attend, etc. Similarly, there are many ways we can intervene in our B2B customers’ frustrations. What do you think? Tweet This Post.
Chris Koch
MARCH 12, 2010
These are companies that rely heavily on innovative, exciting, status-conferring new products to hold customer interest. We tend to think of intimacy as being personal—something for the salespeople. Customers rely on these companies to deliver reliability and quality at a low price. Product leadership. Unspoken intimacy.
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