Brandpoint

OCTOBER 22, 2018

“Public Relations is the conscience of an organization,” said Del Galloway in his acceptance speech after receiving the Gold Anvil award at the 2018 PRSA International Conference. Managing reputations and influencing public opinion is hard enough in more civil times.

Ethics 85

Ethics Conference PR Public Relations 85

SmartBug Media

JULY 4, 2023

One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Public Relations Messaging Effective public relations messaging helps shape public perception, manage reputation, and influence opinions about an organization or individual.

PR 98

PR Planning Marketing Management Public Relations 98

Brandpoint

MAY 26, 2021

The PRSA Travel & Tourism 2021 Virtual Conference is taking place on June 15 and 16, and while it might seem ironic given the content of the event, it is taking place entirely online. Two of our media team members will be attending the event. You’re attending the PRSA Travel & Tourism Conference this year. S: Music.

Conference 138

Conference PR Advertising Agencies Distribution 138

Brandpoint

NOVEMBER 6, 2019

This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. For B2B and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation.

Conference 108

Conference Generation PR Peer-to-peer 108

Top Rank Marketing

SEPTEMBER 20, 2023

and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Kaon

SEPTEMBER 17, 2015

Branded organic search, referral traffic, and social media traffic are among the most impacted audiences with regard to effective PR. ” – Christopher Penn Filed under: Marketing Guru Tagged: Boston , Brand Awareness , content , Hubspot , Inbound , Measurement , PR , Public Relations , Referral Traffic , social media. .

Hubspot 100

Hubspot Conference PR Public Relations 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Media kits. Optimize content.

Public Relations 48

Public Relations Tips B2B RSS 48

Adobe Experience Cloud Blog

MARCH 1, 2013

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. Come to our booth!

Public Relations 48

Public Relations Marketing & Strategy PR Press 48

Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. It’s the day after an invigorating conference. You’re suffering from a case of the conference overload. But you don’t need to.

Conference 95

Conference Planning Budget Programs Content 95

Brandpoint

SEPTEMBER 26, 2023

Almost 22 years later, Kristi stands as a Senior Business Development Executive and an integral part of the company’s success in the public relations industry. We will proactively engage in conferences and industry events to stay ahead of emerging trends, all while valuing our partners’ input in shaping our offerings.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Walker Sands

OCTOBER 26, 2023

Last week, I moderated a panel of journalists at the PROI Americas conference in New York City. Magazine, Motherboard and CNET joined me to talk about the state of journalism, the ways news consumption is changing, misinformation on social media, and (of course) AI. Reporters and editors from Barron’s, Inc. A third of U.S.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Social Media. » Technology PR Sessions at 2008 PRSA Conference. Learn more about the 2008 PRSA conference. Case Studies. White Papers.

Conference 120

Conference PR Public Relations Copywriting 120

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Brandpoint

NOVEMBER 6, 2019

This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. For B2B, B2C and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation.

Conference 48

Conference Generation PR Peer-to-peer 48

Walker Sands

APRIL 26, 2021

To better understand of how the PR landscape has shifted over the last year, I attended the PRSA Georgia 2021 Annual Conference: The Path Forward. The conference featured three case studies that illustrated this effort in particular. Information sharing and education is key.

Conference 52

Conference PR Paper Paid Search Agency 52

Walker Sands

APRIL 26, 2021

To better understand of how the PR landscape has shifted over the last year, I attended the PRSA Georgia 2021 Annual Conference: The Path Forward. The conference featured three case studies that illustrated this effort in particular. Information sharing and education is key.

Conference 52

Conference PR Paper Paid Search Agency 52

Convince & Convert

NOVEMBER 24, 2015

He currently travels the world acting as an adviser to emerging transformative companies and speaking at conferences, expos, meetings, and just about anywhere with a podium. Why the shift in PR and marketing timelines means an opportunity to cut out the media middleman and reach your audience directly. In This Episode.

PR 312

PR Rules Social Marketing Skype 312

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Social media management tools, social listening tools, and website analytics are helpful here.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. It can then be shared widely across different channels such as email and social media. Bottom of the Funnel (BOFU) tactics.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. While the duties of public relations and marketing can overlap, the two serve different functions. Media relations.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Social Media. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References.

Conference 120

Conference Copywriting Copyright Case Study 120

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated.

Marketing AI 74

Marketing AI Advertising Agencies Planning Broadcasting 74

Hinge Marketing

OCTOBER 17, 2019

Earned media can provide some answers: What are others saying about your firm? Definition of Earned Media. Earned Media is a term to describe any kind of unsolicited content written about your firm by an outside resource which wasn’t directly paid for or created by a member of your staff. Social media mention.

Work Management 48

Work Management Marketing Management Service Media 48

Walker Sands

AUGUST 1, 2022

The world of advertising technology is a small but mighty segment of the media. I’ve been to some conferences recently and I try to write about that, like the impact of what came out of Apple’s Worldwide Developers Conference. Do you meet them at conferences? Do you ever reach out directly?

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Walker Sands

FEBRUARY 13, 2019

When it comes to national events, many conferences select speakers up to a year in advance, so it’s a good idea to start your research early. Many of the more prominent conferences are pay-to-play – meaning speakers must pay or their company must be a sponsor to be selected. Did you lead a splashy campaign with social media buzz?

Conference 40

Conference Ideal Customer Profiles Budget Programs Tips 40

Contently

MARCH 14, 2018

But the top conferences do something even more important: They can tell you a lot about the state of an industry. This year’s Intelligent Content Conference (ICC), produced by the Content Marketing Institute, is no exception. It’s no accident that intelligence is the theme of the conference.

Content Marketing 141

Content Marketing Paid Search Agency Content Ideal Customer Profiles 141

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 127

Social Media Media Blogger Co-Registration 127

SmartBug Media

APRIL 4, 2019

Thanks to social media, consumers have come to expect almost instantaneous interactions from the companies they choose to do business with. This means that social media is not just a viable option for reputation management. If your business has an active presence on social media, you’ve probably encountered a troll. Absolutely!

Social Media 86

Social Media Marketing Management Social Marketing Media 86

Brandpoint

APRIL 24, 2019

He’s earned his APR in 2003, was elected to the College of Fellows in 2015, has judged multiple awards programs and has spoken at a variety of events including the PRSA International Conference. How do you feel the public relations world has changed since you’ve been part of PRSA? Yes, I’m that old!)

PR 120

PR Public Relations Broadcasting Communities 120

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found.

Social Media 120

Social Media ROI Examples Media 120

Hubspot

OCTOBER 3, 2019

Between writing press releases and media pitches, it isn't easy to make time for professional development. However, public relations (PR) is a constantly evolving industry. That's why attending conferences and events should be a priority for all PR professionals. PRSA North Pacific District Conference.

PR 14

PR Conference Public Relations Peer-to-peer 14

Zoominfo

OCTOBER 5, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. It can then be shared widely across different channels such as email and social media.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130