Stevens & Tate

JUNE 28, 2021

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. However, these days, PR has taken on greater importance, especially when it comes to your marketing strategy. What’s The Difference Between Digital PR And Digitial Marketing?

Public Relations 69

Public Relations Brand Identity Branding PR 69

Onalytica B2B

DECEMBER 11, 2017

Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. He is the co-host of The Marketing Companion , one of the top 10 marketing podcasts on iTunes. Location: Tennessee, USA. Bio: Mark W.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Sword and the Script | B2B

JUNE 15, 2021

More than a proactive partner: an extension of your marketing and PR team. As a result, B2B marketing writers turn to analytics and social media to inform their writing. Don’t sit in the booth at conferences – go to the sessions. A few years back I was at a workshop at a conference for legal technology.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Heinz Marketing

MAY 19, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! With joining live, you have the opportunity to be part of the podcast. If you are watching this on demand, listening to this through the podcast, thank you so much for joining us.

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Paid Search Agency PR 101

BenchmarkONE

JULY 20, 2022

Check them out and make sure you follow them on social media for the latest tips. . Bryan Kramer believes that “social media is so popular because it allows us to control our personal brand: aligning the perceptions others have of us with our perception of ourselves.” 16 Marketing Thought Leaders to Follow. Bryan Kramer. Adam Grant.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Buffer

FEBRUARY 21, 2023

We now call ourselves “year-round disability conference,” hosting monthly virtual Diversability Unplugged events with topics ranging from financial equity, sexuality, work, and Gen Z through a disability lens. View this post on Instagram A post shared by Tiffany Yu (@imtiffanyyu) Finally, we launched a podcast.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. It’s bonus, extra Eric also in this podcast.

Social Media 115

Social Media Media API Twitter 115

KoMarketing Associates

NOVEMBER 8, 2018

Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

ClearVoice

FEBRUARY 19, 2021

If you spend any time in marketing or PR groups, it’s been impossible to avoid curiosity and chatter about a new app called Clubhouse. The setup of Clubhouse is an endless choice of “rooms” that function like conference calls or — hearkening back even before that — like party lines. There’s no text component, including DMs.

SME 80

SME Social Media Cross-Selling Work Management 80

PureB2B

JUNE 14, 2021

B2B PR: This comprises, among other things, thought leadership pieces, interactive engagements such as AMAs (Ask Me Anything), and features in online publications. Content marketing Includes blog posts, long-form content, whitepapers, webinars, podcasts and image galleries. Your percentage will probably be an average of these.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Champion Communications

OCTOBER 12, 2021

White papers, social media feeds, something that tells me something I didn’t know, shows me a trend, that gets my interest.”. I read the media every day ”. As a PR consultant, I wanted to know about the role that editorial plays in and amongst the B2B buying process. Such as cyber security. People don’t want to talk about it.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Outgrow

FEBRUARY 25, 2021

These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. You will increase your brand authenticity and visibility, along with maintaining a better social media presence. Podcasting. Do social media blasts and create hype around these episodes. Source: Business Insider.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. Peg Fitzpatrick is a popular social media speaker and the author of The Art of Social Media. Jessica Northey. sBYbNu7kSi.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Makes me think we should be doing more podcast promotion on Twitter? 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook.

Social Media 159

Social Media Media Stats Statistics 159

Top Rank Marketing

AUGUST 21, 2023

He’s the founder of Content Marketing Institute, the organization behind the famous Content Marketing World conference. I started in 2000 with Penton Media, which was all around B2B publishing and marketing. What are the podcasts, the YouTube channels, the Twitch streams — whatever it is, right? Joe: I love B2B.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

Walker Sands

JANUARY 4, 2021

To gain insight into how different organizations are approaching marketing this year, a few Walker Sandsians attended a recent PR Club webinar featuring leading marketing professionals discussing: The “New Normal” Marketing Plan – There Isn’t One.

Planning 40

Planning Marketing Plans Advertising Agencies Trade Show 40

markempa

MARCH 6, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Link: Building The "Sales Machine": How to Generate Real Leads from Trade show/Conferences.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

PR 20

PR Conference Social Media Blogger 20

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Outgrow

JANUARY 22, 2020

He also has his own podcast with over 400 episodes, where he talks about everything there is to know about business marketing. Finch runs his own company, Finch Media Ltd. She started out with managing affiliate conferences for Affiliate Force. You don’t need to wait for companies or PR agencies today to approach you.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

SmartBug Media

MARCH 19, 2021

SmartBug Media®. Granted, I may be a little biased by mentioning The Intelligent Inbound Blog by SmartBug Media, but with contributions from some of the most intelligent and hard-working marketers and creatives I know, I couldn’t leave it out of my list. Social Media Examiner. Social Media Today.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Convince & Convert

JUNE 24, 2013

I truly believe it’s the best work I’ve ever done, and I’ve been blessed with a ton of terrific media coverage of the book already. I first spoke about it at the inaugural Content Marketing World conference in 2011 (note: I’m keynoting this year’s affair. About the Jay Baer: Follow @jaybaer. Youtility'

Paid Search Agency 142

Paid Search Agency Lock-In Buzz Amazon 142

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. Andy Crestodina, Co-founder and CMO, Orbit Media.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. Direct mail? 17 Services.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. Andy Crestodina, Co-founder and CMO, Orbit Media.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Biznology

JULY 17, 2018

250-per-post/Instagram/tweet/video/podcast is minimum-wage in 2018. One of the things that Kristen Matthews confessed to me is that she’s having trouble convincing an activewear company she’s working with to transition from pure earned media influencer marketing to paid influencer marketing. It can easily scale to $25,000.

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

WebMarketCentral

JUNE 5, 2008

I'll be starting off my presentation at the Blogging for Business Conference tomorrow with this statement: The practice of PR has changed more in the last five years than it did in the previous fifty. Social media has shifted the practice to interactive PR , or, if you prefer, social PR or conversational PR.

PR 20

PR Social Media Web 2.0 Media 20

Hubspot

JULY 10, 2019

A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !). Customers often have to confer with decision makers and other members of their chain of command before making a purchase decision. B2B Social Media Marketing.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

SmartBug Media

JULY 10, 2019

A steady investment in PR is another way to carry this credibility and tell your brand’s story. Additionally, invite experts from your industry to contribute content through blogs, webinars, social-exclusive content, and podcasts. The more frequently you can get bloggers and outlets talking about your brand, the better.

SMB 67

SMB Planning Marketing Plans Allocation 67

Brandpoint

NOVEMBER 28, 2018

PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Over a decade ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising. Earned media was the primary focus of PR. Owned Media. What is owned media?

Paid Content 118

Paid Content Lead Ranking PR Media 118

Parse.ly

MAY 12, 2022

We see channels like “website,” “blog,” “email,” and “social media” at the top, and these are all typically looked at as content machines. If you have a social media channel, you need to feed it every day, and so on. If you have a newsletter, you’ve got to feed it every week. How can we do more with less? Demand generation.

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Contently

APRIL 26, 2016

When most athletes announce their retirements, they wipe away tears during a press conference and answer banal questions from beat reporters. When the process works well, it has the potential to fundamentally change the way we think about sports media. We’re not beholden to a particular news cycle or media cycle.

Press 60

Press PR Advertising Agencies Paid Search Agency 60

Heinz Marketing

JUNE 22, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you hit this live on the Funnel Media Radio network, thanks for making us part of your, probably still work from home work day. If you’re listening to the podcast, thank you so much for subscribing.

Top of Funnel 54

Top of Funnel Work Management Conference CMO 54

Sprout Social

AUGUST 31, 2020

With the COVID-19 pandemic limiting travel and crowded in-person gatherings, virtual conferences and events have replaced their in-person counterparts. Rather than these disruptions slowing planning down, it seems like there are more events than ever, between webinars and launch events and industry conferences. Budget, budget, budget.

Conference 128

Conference Tips Budget Programs Bundling 128