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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

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Must-attend B2B marketing conferences for 2019

Biznology

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. Here’s a lineup of top-quality conferences scheduled in the remainder of 2019. March 20-21, London, Get Stacked – The B2B Marketing Technology Conference. March 2019. Worth a jaunt across the pond.

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Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors.

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Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. The solution being preached at the conference was for personal, relevant, authentic messages. direct mail.

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Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

ClickZ

To restore data integrity, Marketo unveiled comprehensive email bot filters this January enabling users to identify misleading bot activities polluting their reports. While increased accuracy holds obvious analytical advantages, improved metrics also confer strategic leadership benefits.

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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. A tool to manage and produce conferences, workshops, and other virtual events. Total reviews: 339. Average user rating: 9.53 (out of 10). Total reviews: 156.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.