Paul Gillin

JANUARY 17, 2012

The research & development organization has used IBM Connections to take a long-standing technical conference online. The Virtual Technical Information Exchange (VTIE) renders in cyberspace what used to be done with speeches, posters and conference calls. Time to Market.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

AUGUST 20, 2013

Seth Godin keynoted the #Inbound13 conference in Boston this morning, serving up his usual bounty of great quotes. Do consumers want more marketing?” ” The Internet shifts markets from normal to extreme because enthusiasts can find each other and drive each other to greater extremes. Mass won’t work any more.

Conference 50

Conference Internet Marketing Lead Scoring Lead Ranking 50

Paul Gillin

AUGUST 20, 2013

One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Hey, Marketers: Shove This in Your Salesperson’s Face! B2B marketing Social Media Tips HubSpot Jeff Hoffman linkedin sales Twitter' I think they’re worth sharing.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

APRIL 24, 2012

IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business. The first goal was addressed by rethinking the traditional marketing process, which Beck characterized as “pushing messages down customers’ throats and then flogging the salespeople to pursue leads.”

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. The traditional role of marketing has been to create an image or deliver a message. Marketers need to ask themselves a new question: “How can I help?”. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JANUARY 16, 2012

The announcements coincide with the annual Lotusphere conference being held in Orlando this week, which features a social business theme. The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard).

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. About The Authors.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

FEBRUARY 24, 2011

Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. Some companies understand this.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. An annual user conference attracts thousands. It’s one thing for someone to say he is an expert in direct marketing.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

FEBRUARY 14, 2012

That story popped into my mind last week as I was participating in a webcast with The Conference Board about internal social networks, their promise and the significant impediments that many organizations face to adopting them. The message was clear: Using the lab was equivalent to goofing off. Needless to say, people stayed away.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

APRIL 18, 2012

Marketers can think of these communications as a Web 2.0 Good Facebook marketers provide a constant stream of information that provokes conversation and interaction among members. LinkedIn is a favorite of B2B marketers because its members go there mainly to discuss professional interests.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The resulting changes in market dynamics, the authors argue persuasively, will disrupt business at every level.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Download a sample chapter. Value-driven decision-making.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. In its formative years, social media has been largely relegated to marketing departments under the assumption that it’s just another form of communications. Playing pays off.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. It’s one thing for someone to say he is an expert in direct marketing, but it’s more powerful when he can to prove it by solving the problems of other direct marketers.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

FEBRUARY 16, 2012

When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised. I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. RachelJOConnell “Our motives as marketers are becoming increasingly irrelevant to the buying decision.”

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

AUGUST 9, 2012

The service is particularly popular with professional communicators, journalists, marketers, technology professionals and social media enthusiasts. Retweets of negative messages by people who are influential in your market. 5] There are scores of these tools on the market but few comprehensive ratings guides.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

OCTOBER 14, 2014

You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability. A useful infographic arrived today from DPFOC , a digital marketing agency based in Ireland and the UK. Some carry a charge and others are free.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Conference Ad Agencies 50