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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

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How to Effectively Plan and Manage a Large-Scale Tech Event

Pam Didner

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. However, the digital experience is an equally significant part of the in-person experience, from the initial online registration and mobile app interactions, to on-site check-in. Best Mobile Event Apps.

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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Participate in industry events: Attend conferences, trade exhibitions, and networking events relevant to your industry to get involved in industry activities.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

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Event Marketing: How a technology start-up made a trade show splash booth-free

markempa

This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. A Twitter identity for Seymour, @SeymourKnowMore. A LinkedIn profile for Seymour. It combined these elements to promote the new brand at the trade show. The fun didn’t end at the trade show. Following up.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). 71% said Twitter, while 54% each mentioned Facebook and YouTube. MediaPost ). Direct Marketing ).

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