Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Next week, Oct 5 and 6, will be the Boston summit. Find me there and say hello.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 18, 2009

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. Thanks to all of you for a great conference! After finding a few, I thought it might be valuable for others.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

JUNE 13, 2009

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. Thanks to all of you for a great conference! After finding a few, I thought it might be valuable for others.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

MAY 22, 2009

Conference in Boston. Tags: demand marketing linkedin facebook twitter sales2.0 This past week I was lucky enough to attend both the CMO Club Summit in New York, and the Sales 2.0 There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider. Facebook for personal.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

SEPTEMBER 23, 2010

I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. LinkedIn Groups. Be it Facebook, twitter, LinkedIn Groups, or your blog. One part of Seth's talk was on building a tribe. Build an online community. Create buzz. Invite two friends.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

MAY 1, 2009

conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". conference? At the last conference social media dominated one of the discussion panels. I know a salesperson who exclusively relies on Linkedin for finding prospects. conference. Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 8, 2009

Conference in Boston. Marketing and sales management should educate sales teams on the ins and outs, tips and tricks of using systems such as LinkedIn , Twitter and Facebook for sales. General consensus: LinkedIn and Twitter for business. Facebook for personal.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MAY 3, 2009

conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". conference? At the last conference social media dominated one of the discussion panels. I know a salesperson who exclusively relies on Linkedin for finding prospects. conference. Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

DECEMBER 15, 2008

Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. At BreakingPoint, We are finding more success on LinkedIn and Twitter. With that said, most business conversations whether at a conference, in a meeting or even the hallway, have some personal discourse.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 21, 2008

Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. At BreakingPoint, We are finding more success on LinkedIn and Twitter. With that said, most business conversations whether at a conference, in a meeting or even the hallway, have some personal discourse.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

MAY 19, 2009

conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. In Sales 2.0,

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

conference in Boston , and Anneke Seley from Phoneworks and author of the book Sales 2.0 But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. In Sales 2.0,

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

OCTOBER 4, 2009

I was one of the early B2B brands advertising on LinkedIn when they launched their advertising platform. I personally went from 0 to 60 on Twitter in just 36 hours at a conference a few months ago; clearly others have as well. If you have a consumer product, it’s interesting of course. I wrote about this issue a bit on my blog.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

I was one of the early B2B brands advertising on LinkedIn when they launched their advertising platform. I personally went from 0 to 60 on Twitter in just 36 hours at a conference a few months ago; clearly others have as well. If you have a consumer product, it's interesting of course. I wrote about this issue a bit on my blog.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

Smashmouth Marketing

SEPTEMBER 23, 2009

jepc : Genoo chose not to blog, but to create microsite [link] & promote it in their own LinkedIn Group #sherpab2b09. MarketingSherpa : Albee: Creating a LinkedIn group gives you a great list: Genoo's enewsletters to LinkedIn Group members avg. Landing page conversion #sherpab2b09. 19%-44% CTR. sherpab2b09. Back on in 15.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100

Smashmouth Marketing

SEPTEMBER 23, 2009

damphoux : @repcor most interesting part of the conference is listening to the ambient conversations next to the camera during breaks ;) #sherpab2b09 repcor : Going to turn off the lifestream for a few. 19%-44% CTR. sherpab2b09 mvolpe : I disagree!!! Back on in 15. sherpab2b09 [link].

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100