Paul Gillin
MAY 31, 2012
Christina Kerley is a leading voice in B2B mobile marketing, and she’s starting posting engaging educational videos that show how mobile devices can be incorporated into the B2B marketing mix.
Paul Gillin
DECEMBER 12, 2013
Sales complains that marketing gives them lousy leads while marketers charge that sales wouldn’t know a good lead is it bit them on the nose. Improve lead quality and a lot of the bad karma disappears. I caught up with him shortly before his Pivot conference in October to find out what’s on his mind.
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Paul Gillin
OCTOBER 5, 2011
In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Both turned out to be promotions for companies exhibiting at the conference. My presentation to this week’s DMA conference is below. But please, save the postage stamp.
Paul Gillin
FEBRUARY 22, 2011
If you’re looking for speakers to address the subject of social media for business at your next conference or event, both Eric and I are waiving our fees now through June 1, 2011 with bulk book purchases of 200 of more copies. Generating Qualified B2B Leads with Social Media. How the B2B/B2C Difference Applies to Social Media Strategy.
Paul Gillin
AUGUST 20, 2013
Seth Godin keynoted the #Inbound13 conference in Boston this morning, serving up his usual bounty of great quotes. Show up to lead one that already exists. Godin’s overarching point: We are moving from the age of mass to the age of connection. ” “The guy who invented ships also invented shipwrecks.”
Paul Gillin
APRIL 24, 2012
Traditional tactics involved too much interruption and intimidation, which ultimately made sales people less successful than they could be, said Nigel Beck, IBM’s VP of Business Development for IBM Collaboration Solutions & Social Business in a speech to the SugarCRM SugarCon conference in San Francisco this morning.
Paul Gillin
MAY 27, 2010
An annual user conference attracts thousands. They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Lead Generator,&# indicating that generosity is part of his business strategy. The Spiceworks community spreads beyond the website.
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