Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Some marketers define anyone who fills out a form or attends an online or physical event as a lead. And this problem drives a deeper wedge between marketing and sales. Why is this important?

Lead Ranking 274

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 274

Zoominfo

SEPTEMBER 8, 2019

There’s no way around it—industry conferences and networking events are expensive. Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! Looking for good B2B conferences?

Conference 162

Conference B2B Zoominfo Cold Calling 162

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. Inside sales provides: ?

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Martech

MARCH 18, 2022

For the fall 2022 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the Martech Conference. Results” because nobody today would think of driving customer experience without data.

Conference 117

Conference CMS Development Digital Asset Management Marketing Automation Services 117

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible.

Allocation 74

Allocation Work Management Trigger Marketing Marketing Management 74

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference. Feb 24-26, 2020 | Scottsdale, AZ | Website.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

InsightSquared

MAY 15, 2019

It’s one of my favorite questions to ask a fellow professional in sales operations. Insurance sales rep. Sales Operations is Still Developing. Sales operations as a profession is growing, yet it is a comparatively new function in businesses. I didn’t hear of sales ops until years after entering the workforce.

Budget Programs 277

Budget Programs Work Management Marketing Management Marketing Automation Services 277

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation. If you’d like to read the full report, just click here.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the MarTech Conference. Results” because nobody today would think of driving customer experience without data.

Conference 103

Conference CMS Development Digital Asset Management Marketing Automation Services 103

ViewPoint

APRIL 19, 2017

On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 These false pronouncements are having a severe negative impact on sales performance,” he said. And “ Sales Management. Simplified. ”

Conference 149

Conference PointClear Cold Calling Work Management 149

Rev

MAY 16, 2019

I’ve never been to a B2B Marketing Conference before. Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. Or, Gidget Goes to SiriusDecisions Summit 2019. Cards on the table? I did not.).

Conference 122

Conference Account Based Marketing B2B ABM 122

Rev

FEBRUARY 25, 2019

Connecting with other sales leaders in the industry is critical to surviving this fierce battle. So attending B2B sales conferences is a must for professionals hoping to make successful connections. Plus, they can continue to generate sales and help you build relationships well after they are over. SaaStr Annual 2020.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Martech

SEPTEMBER 30, 2022

Dig deeper: How to keep up with accelerating customer expectations: The MarTech Conference keynote. This doesn’t mean ignoring marketing’s role as a short term sales booster. Looking at marketing from these perspectives can lead to enormous breakthroughs. It means keeping in mind marketing’s essential long term role and goals.

Conference 90

Conference ROI Terms and Conditions Planning 90

Brandpoint

JULY 8, 2019

It’s no secret that marketing conferences are an investment of time, money and energy. Conferences are, however, worthwhile ventures. They’re also a fantastic chance to network (and even gain quality sales prospects) — it’s a no-brainer. 2018 PRSA International Conference.

Conference 107

Conference PR Storytelling Public Relations 107

Rev

FEBRUARY 25, 2019

Connecting with other sales leaders in the industry is critical to surviving this fierce battle. So attending B2B sales conferences is a must for professionals hoping to make successful connections. Plus, they can continue to generate sales and help you build relationships well after they are over. SaaStr Annual 2020.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Optinmonster

APRIL 15, 2020

Do you love the idea of hosting a conference to build authority in your niche? Well, we’ve got some great news for you: it’s possible when you know how to host a virtual conference. Virtual conferences are a great option for so many reasons. But now you might be wondering, “Wait…what is a virtual conference, anyway?

Conference 94

Conference Work Management Budget Programs Marketing Management 94

Biznology

MARCH 6, 2020

Are you preparing for a conference or other meeting that has unexpectedly been moved online in response to the coronavirus crisis? If so, you’re probably up against the fact that B2B sales presentations and interactions on the small screen are pretty low-energy compared to what happens in convention venues. Videos that aren’t sales-y.

Conference 129

Conference CMS Development Paid Search Agency Work Management 129

6sense

SEPTEMBER 29, 2021

6sense, the leading Account Based Orchestration Platform, powered by AI, announced its inaugural customer conference, 6sense Breakthrough. The post 6sense Announces Inaugural Customer Conference appeared first on 6sense. Other recent milestones for 6sense include securing $27 million in funding, acknowledgment from Inc.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

PureB2B

MAY 30, 2022

Cold calling is one of the original sales techniques, and many businesses still rely on it for growth. However, it's not always the right strategy, and if cold calls are still the backbone of your sales strategy , you're missing out on opportunities. Is Cold Calling Failing Your Sales Team? It's practical, effective, and direct.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But many of the people taking your swag – and the attention of your sales reps – are NOT good fits for your product. Here are some tips: 1.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon. 1: Start At The Beginning.

Work Management 307

Work Management Video Marketing Marketing & Strategy Marketing Management 307

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading Edge Virtual Event Platforms. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Vidyard

OCTOBER 27, 2017

“One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school.” Think about the number of people that were at the last conference you attended. Conferences are overwhelming. ” – Ryan Holmes, CEO of Hootsuite.

Conference 73

Conference Video Marketing Vendors Template 73

The Forward Observer

MARCH 15, 2024

He is also a consultant, conference speaker, and Emeritus Professor at USC. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

Branding 189

Branding Brand Identity Work Management Marketing Management 189

Biznology

JUNE 23, 2021

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Greater flexibility to attend multiple sessions. Much lower production costs.

Personalization 171

Personalization Forrester Trade Show Webinar Metrics 171

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Zoominfo

APRIL 30, 2021

Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. With fewer overall events, are the number and the quality of your leads impacted?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Smashmouth Marketing

MARCH 28, 2011

I can’t be at the Sales & Marketing Leadership Conference in Scottsdale, Arizona, on April 11, but I encourage you to check it out. The event features keynotes from John Grosshans of SAP Americas and Justin Shriber of Oracle (the latter will be reprising his presentation from the recent Sales 2.0

Conference 100

Conference Lead Gen Forecasting Sales Cycle 100

Biznology

AUGUST 17, 2018

I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day. Sales and marketing must share the same metrics. “We We need one scorecard,” said Vajre.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Zoominfo

FEBRUARY 15, 2018

So the question is – where do we find the inspiration to climb out of these sales motivation slumps? We’ve put together a list of the 20 most motivational sales quotes. These quotes cover everything from general motivation to sales strategy, and they’re words to live by for any sales professional. Keep reading!

Zoominfo 278

Zoominfo B2B Sales Storytelling Conference 278

Heinz Marketing

DECEMBER 19, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Four Ways to Utilize Data to Inform Your Sales Process. The issue with sales process data is how effective leaders are at drawing conclusions from it. Thanks, Eli Snyder.

Leads 131

Leads Lead Marketing Qualified Leads B2B 131

Martech

NOVEMBER 24, 2021

The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate leads. “We We truly live in a world where marketing and technology have become inseparable concepts,” said Lyola Rowe, Growth Marketing Manager at Tray.io, in her session at our MarTech conference.

Lead Ranking 110

Lead Ranking Marketing Qualified Leads Leads Lead 110

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

Conference 107

Conference Advertising Agencies Enterprise Management Demand Generation Agencies 107

Martech

JANUARY 7, 2022

“Initially we were spending media dollars on account-based ad platforms and were generally getting a high volume of traffic to our site,” said Ken Kuperstein, director of marketing at One Door in his presentation at our MarTech conference. Here are some ways Kuperstein recommends marketers use display advertising to improve sales pipelines.

Display 108

Display Top of Funnel Ads Ad Building 108