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A B2B Perspective of Dreamforce

ANNUITAS

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon.

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An Email to Bob in Sales: Thanks for aligning with us in Marketing

NuSpark Consulting

You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. Your definitions of quality leads differed from ours. You guys only knew the basics of Salesforce.com.

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An Email to Bob in Sales: Thanks for aligning with us in Marketing

NuSpark Consulting

You’re busy training all those sales guys and going to conferences. I’ve been speaking to some of the folks in sales recently, and they seem to be in better spirits lately since we implemented our new initiatives. Your definitions of quality leads differed from ours. You guys only knew the basics of Salesforce.com.

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New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions. Photo credit: Wikipedia.

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5 Strategies that Fuel the Sales and Marketing Machine

Adobe Experience Cloud Blog

It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. When we sat down for the dinner and the more formal part of the evening, our SVP of Sales, Bill Binch, got up to say a few words. I don’t work in sales. Both the sales and marketing teams are truly crushing it.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Presenters of Inbound Conference. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Cambridge, MA – [link]. New York, NY.

Twitter 100
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Lessons from the CSO Insights 2010 Lead Generation Optimization Study

Adobe Experience Cloud Blog

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. And a key part of delivering sales and marketing ROI is the ability to track the dispositions of all sales leads via a CRM system.