Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! OK, back to the conference. To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. Be sure to follow The Marketo Summit on twitter at #mus12. We are trending in San Francisco.

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Adobe Experience Cloud Blog

AUGUST 31, 2011

One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. Another innovative way we use Marketo for events is by seamlessly integrating it with online webinar providers like WebEx.

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Sprout Social

NOVEMBER 11, 2021

Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Q: How do you currently manage incoming leads from social media? Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting.

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Digital Asset Management Social Media Work Management Marketing Management 121

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Sales Lead Management Association. OMMA Global – free conference held by OMMA each year in San Francisco. Plus lots of virtual conferences (just look for these wherever you get your latest marketing news or on our Events page). Survey Monkey. Free Marketing Associations: Marketing Associations can be pricey.

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The Point

MARCH 18, 2011

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.) ideas for weaving social media into lead generation and lead nurturing programs. You can view the entire interview below.

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LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. So, yes, Marketo is a fundamental part of our business process. And not only are we a Marketo customer, but the marketing automation powerhouse also is one of our clients.

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Account Based Marketing Work Management Marketo Marketing Management 45

The Mx Group

MAY 17, 2018

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. In fact, during a session at Marketo Nation, one marketer explained it used to take him sixteen hours to send a time-sensitive email to 10,000 contacts.

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Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. So, yes, Marketo is a fundamental part of our business process. And not only are we a Marketo customer, but the marketing automation powerhouse also is one of our clients.

Account Based Marketing 40

Account Based Marketing Work Management Marketo Marketing Management 40

LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. So, yes, Marketo is a fundamental part of our business process. And not only are we a Marketo customer, but the marketing automation powerhouse also is one of our clients.

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Account Based Marketing Work Management Marketo Marketing Management 40

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

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Marketo Marketing Automation Services Enterprise Management Marketing Management 123

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other.

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Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

LeanData

SEPTEMBER 5, 2017

The fall conference season is about to kick into high gear. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy.

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Work Management Marketing Management Trade Show Marketing Automation Services 59

Adobe Experience Cloud Blog

JANUARY 16, 2014

Lead Management Summit (April 3-4) – Munich, Germany. CIM (Chartered Institute of Marketing) Annual Conference – London, UK – Dates and details coming soon! Digital Marketing Exposition and Conference (September 10-11) – Cologne, Germany. Australian Marketing Institute Conference (October 15-16) – Sydney, Australia.

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B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Remember, content attracts prospects, and content nurtures leads into sales. How marketing automation syncs with CRMs.

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Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Remember, content attracts prospects, and content nurtures leads into sales.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

LeanData

SEPTEMBER 5, 2017

The fall conference season is about to kick into high gear. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. Last year we staged a “mini-conference” called Ops-Stars for operations practitioners. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy.

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40

TrustRadius Marketing

OCTOBER 1, 2018

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog.

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Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Tweets comms news, conference deals and more. Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox.

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Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies. The ability to capture a lead and create a new compelling experience. Like who’s going to get this lead.

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Adobe Experience Cloud Blog

OCTOBER 8, 2010

Conference awards hashtag for Twitter: #SM20award. Conference at The Four Seasons Hotel in San Francisco. This is a powerhouse event for marketers – if you’re unfamiliar with it, check out last year’s post-conference blog report from conference host Gerhard Gschwandtner. Best Sales Lead Management Program.

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Search Marketing B2B Marketing B2B Marketing Management 48

Adobe Experience Cloud Blog

MAY 1, 2011

It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. The unshakable solidarity that we’re experiencing at Marketo is perhaps a symptom of our current growth. Give joint presentations at conferences. by Andrew Spoeth I was recently thinking about an event I attended in January.

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Marketing & Strategy Marketing Strategy Webinar Metrics Marketo 48

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. It began as a modest idea.

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Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

AUGUST 24, 2017

That’s because their jobs are being consumed by the tasks of evaluating and managing software. During a recent webinar that focused on automating the lead management process, Alex Ortiz, the vice president of marketing at Tray.io, captured the current state of affairs by describing the technology landscape as overwhelming. “It

Marketing Management 45

Marketing Management Budget Programs Peer-to-peer Webinar Metrics 45

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. It began as a modest idea.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. It began as a modest idea.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. It began as a modest idea.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

AUGUST 24, 2017

That’s because their jobs are being consumed by the tasks of evaluating and managing software. During a recent webinar that focused on automating the lead management process, Alex Ortiz, the vice president of marketing at Tray.io, captured the current state of affairs by describing the technology landscape as overwhelming. “It

Marketing Management 40

Marketing Management Budget Programs Peer-to-peer Webinar Metrics 40

TrustRadius Marketing

OCTOBER 1, 2018

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog.

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Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Adobe Experience Cloud Blog

DECEMBER 4, 2012

At Marketo, we are always seeking marketing avenues that allow for continuous, real-time engagement with our customers and prospects. We decided to capitalize on that and use Promoted Tweets in search results during key B2B conference dates. Want to learn more about using social media for lead generation ?

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Adobe Experience Cloud Blog

AUGUST 31, 2010

It directly impacts the level of effort sales reps dedicate to lead follow-up and helps keep companies top-of-mind. There has been a tremendous increase in the number of firms using lead management. Marketo is excited to sponsor the upcoming Sales and Marketing 2.0: 2010 Lead Generation Optimization.

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Lead Generation Lead Scoring Lead Ranking Studies 48

B2B Marketing Zone Posts

DECEMBER 7, 2009

B2B Lead Management Market Heats Up , July 31, 2009. Sales Lead Management: Thought Leadership with Aaron Ross , January 9, 2009. 7 prospecting rules that produce leads , September 10, 2009. B2B Lead Management Market Heats Up , July 31, 2009. Is social media effective for B2B lead generation?

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Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Brandpoint

JULY 12, 2019

As Marketo put it, sales and marketing are two different planets orbiting the same sun. This will save you a ton of time during the conference because you will have already prepared and planned for that specific event. When you generate a lead, how are you going to communicate this to the rest of the team?

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Adobe Experience Cloud Blog

JUNE 16, 2011

by Carol Fox Why are a few B2B marketing people so effective at producing high quality leads, while a majority seem to just dither around conference tables trying to figure out their next move? Do the lead generation superstars have a special gift, or a bag of tricks the rest of us don’t?

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Adobe Experience Cloud Blog

OCTOBER 2, 2008

Every undelivered email is a lost lead, and the money you spent to acquire that lead gets wasted. In other words, email deliverability is critical to the success of your lead management programs. Disclosure: Marketo uses Return Path's technology to monitor and manage our own reputation as well as that of our clients.).

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Adobe Experience Cloud Blog

AUGUST 15, 2011

But before you print out your conference badge and grab your lead scanner, make sure you’re ready. One of the most critical factors in turning your trade show participation into revenue is your lead management process. The longer a lead sits untouched, the colder and less interested they will become.

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Trade Show Planning Buzz Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 28, 2008

But over the last 7-10 years, B2B has really evolved to practice many of the same principals B2C has been practicing for quite some time, and now, with the introduction of technology (like Marketo ) the gap is really closing between the two. What do you see as the biggest hurdle to managing leads within the sales pipeline effectively?

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Thought Leadership Marketing Automation Services Marketing Automation Automation 48

thePoint

MAY 25, 2018

Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. Lead Generation, Lead Management & Lead Nurturing.

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