Lead Liaison

DECEMBER 3, 2018

Businesses can use Lead Liaison’s GoExhibit!™ ™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. If you’re using an event lead management solution like ours, this article will help you explore the other ways you can use the system and/or mobile app to capture leads.

Lead Capture 48

Lead Capture Creativity Sales Qualified Leads Lead Scoring 48

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Difficulty prioritizing leads and managing a large volume of prospects and customers. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

MARCH 23, 2023

AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. Campaigns and lead management. to describe customer engagements. Can’t wait for more?

Marketing Automation Services 107

Marketing Automation Services Marketing AI Marketing Automation Automation 107

ViewPoint

SEPTEMBER 29, 2010

(..)

Lead Management 120

Lead Management Conference Leads Lead 120

Martech

NOVEMBER 2, 2021

More from the MarTech Conference >> Using marketing automation to better manage leads. Lead management can be a big issue for brands if they fail to offer a frictionless intake process, a problem that’s widespread. How brands can create omnichannel customer experiences. Snapshot: Marketing automation.

Marketing Automation Services 124

Marketing Automation Services Marketing Management Automation Account Based Marketing 124

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. The answer: leads (duh). Map Out Your Lead Management Process.

Trade Show 48

Trade Show Work Management Marketing Management Lead Scoring 48

markempa

MARCH 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " I agree.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Smashmouth Marketing

AUGUST 30, 2009

conference in Chicago September 10th, it's time again to provide a few pre-show interviews. Mike: David, what is the hot topic of the upcoming conference? Conference panel I’m moderating, “Social Networking in a Sales 2.0 Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0 For Dummies.

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

conference in Chicago September 10th, it's time again to provide a few pre-show interviews. Mike: David, what is the hot topic of the upcoming conference? Conference panel I’m moderating, “Social Networking in a Sales 2.0 Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0 For Dummies.

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Lead Liaison

OCTOBER 11, 2018

Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. We are often asked for examples of how a business can (and should) nurture leads post-event. Below is an infographic that examines a tried-and-true post-event lead nurturing strategy. .

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

Salesforce Marketing Cloud

JANUARY 23, 2024

What do networking events, parties, conferences, and speed dating all have in common? According to Harvard Business Review , the first five minutes of prospect contact are make-or-break for hooking leads, much like landing that second date. However, effective lead management is not all about the first impression.

Sales Management 64

Sales Management Lead Management Work Management Marketing Management 64

ViewPoint

JANUARY 9, 2014

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Automated systems accurately score (prioritize) leads. More leads are better than fewer leads.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. Increased opportunity/lead cost efficiency. When utilized correctly, they have a huge impact on qualifying and converting leads, resulting in a lower opportunity cost. ? Ease of scale.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Biznology

NOVEMBER 27, 2018

In the US, marketers perennially state that their top objective is delivering leads —lead quality and lead quantity. Lead delivery and “feeding the funnel” are right up there. But often lead management is in the domain of sales management, rather than a marketing function. Yes, they are.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

In the US, marketers perennially state that their top objective is delivering leads —lead quality and lead quantity. Lead delivery and “feeding the funnel” are right up there. But often lead management is in the domain of sales management, rather than a marketing function. Yes, they are.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

LeanData

JULY 15, 2020

Designed to be a natural extension of our OpsStars community and annual conference, the OpsStars Awards shine a light on the increasingly strategic role operations professionals play in driving revenue, and celebrate their ground-breaking innovations and impact on growth,” said Rachael McBrearty, LeanData’s Chief Customer Officer.

Account Based Marketing 93

Account Based Marketing ABM Conference Organic Leads 93

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. What B2B buyers need is authentic voices from within the company, primarily from product managers and development leads. At the end of that year, I asked the analytics person again.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Sprout Social

NOVEMBER 11, 2021

Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Q: How do you currently manage incoming leads from social media? Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

ViewPoint

JULY 12, 2017

Paul,” I said, “let’s conference in our System Engineer, Jim, right now, if he’s available. If he isn’t handy, bring in Susan, the department manager. Obermayer is the founder of the Sales Lead Management Association, a four-time author, and publisher for the Funnel Media Group. Where was this rep when we read the book?

Top of Funnel 149

Top of Funnel Forecasting Pricing Price 149

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. This is precisely why conferences are often a cornerstone in many firms’ marketing plans. Quick tip: Consider developing a go/no-go form for conferences and trade shows .

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Onalytica B2B

JANUARY 18, 2018

She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content. No, leads are pushed down the funnel.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

LeanData

SEPTEMBER 7, 2021

With its hand forced by the pandemic in 2020, the annual OpsStars Conference went virtual, and more than 3,000 revenue operations professionals registered to learn – and share – with the best of the best. This year’s event, the 6th annual OpsStars conference, Powering the Modern Revenue Engine , will be no exception.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Work Management Digital Marketing Funnels 52

LeanData

DECEMBER 13, 2022

Maybe you hold customer-facing events at conferences or host customer-focused webinars. Without proper tracking and analytics, or if these campaigns are managed by different departments, you may not see which customers are the most engaged and ready for an upsell. Use product usage as a lead scoring model in your CRM.

Marketing Analytics Tools 52

Marketing Analytics Tools Automation Peer-to-peer Work Management 52

Martech

SEPTEMBER 22, 2021

Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session. The best thing he sees coming out of it is that he will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.”

Marketing Automation Services 110

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 110

SendX

AUGUST 13, 2020

Managing work remotely has its hurdles, but remote work is not without its perks. No daily commute, business meetings or dressing up saves time for the employees unless you have a meeting or conference. Additionally, Zoho enables file management, task management, team management, and automated email management.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

Martech

JANUARY 4, 2023

He’s an award-winning blogger and has been named many times to Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. She’s also a globally renowned keynote speaker at conferences and specializes in B2B marketing. Company: Heinz Marketing. Company: Zen Media. Twitter: @Shama (44.6K

Marketing Analytics Tools 119

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 119

Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. Using inspiration from everyday payment systems, Lead liaison has pioneered the use of NFC scavenger hunts.

Lead Liaison 62

Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

ViewPoint

JUNE 15, 2016

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Sales Lead Management Association. OMMA Global – free conference held by OMMA each year in San Francisco. Plus lots of virtual conferences (just look for these wherever you get your latest marketing news or on our Events page). Survey Monkey. Free Marketing Associations: Marketing Associations can be pricey.

Course 48

Course Conference BtoB Tools 48

LeanData

MARCH 8, 2023

In this play, the LeanData and UserGems platforms work together to drive repeat business by accelerating the identification of relevant buyers, improving lead and contact assignment accuracy, and re-routing lost opportunities for follow up. What is Customer Virality? This can also be done with the UserGems trigger node.)

Marketing Analytics Tools 52

Marketing Analytics Tools Viral Marketing Paid Search Agency Outreach 52

Varicent

JULY 27, 2017

Today’s expert interview is with Amrita Mathur, VP of Demand Gen and Marketing Operations at Top Hat, about Lead Lifecycle Management. The topic of the day is lead lifecycle process – you helped develop the process at Top Hat, what other experiences do you have? Top Hat is an exciting company in an exciting space.

Sales Management 53

Sales Management Enterprise Management Work Management Marketing Management 53

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. Forrester Lead Management Overview.

Marketo 100

Marketo Impressions Forrester Eloqua 100

SnapApp

MAY 21, 2019

Editor’s Note: This is the second article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. In part one of this blog series, we looked at the ways marketers can lay the foundation for an effective lead generation strategy. Let’s get started.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 48

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies. The ability to capture a lead and create a new compelling experience. You can even ask Siri, Alexa and Google!

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

Martech

JULY 20, 2021

In the marketing automation bucket, you’re going to need people who understand data hygiene, who understand lead management and brand nurture programs, how to operate within a CRM platform, and in a B2B [marketing] environment,” Michuda said. “I See the rest of this MarTech panel from our spring conference here.

Data Hygiene 111

Data Hygiene Ad Building Marketing Automation Services Marketing Management 111

ViewPoint

JANUARY 16, 2018

Jill Konrath is a frequent speaker at sales conferences and kick-off meetings. Jim Obermayer is the founder of the Sales Lead Management Association. How being a master of technology is no longer an option. And why Silence is Complicity and is a meaningful message for today. Hear the full interview here.

Wikipedia 120

Wikipedia Acquisitions Marketing Management Conference 120

PureB2B

DECEMBER 3, 2021

On top of that, lead generation goals for companies are growing and there’s only so much budget available. This exact challenge is what has sparked the conversation around finding alternative methods to generating event-based leads. The truth is, business events and conferences are still a must-have for tech companies.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62