Paul Gillin

article thumbnail

How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today. B2B marketing Social Media Tips HubSpot Jeff Hoffman linkedin sales Twitter'

article thumbnail

Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Both turned out to be promotions for companies exhibiting at the conference. My presentation to this week’s DMA conference is below. But please, save the postage stamp.