B2B Marketing Traction

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Why Your Rant is Not Right for Social Media

B2B Marketing Traction

A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. Basically, a woman attending the conference was offended by sexual comments made by two men sitting behind her. She took a picture of the men and tweeted it to the conference organizers asking them to do something.

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How to Love Your Customers with Inbound Marketing

B2B Marketing Traction

It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. You see, in the rush to get on social media and connect, many marketers are behaving badly. Instead of sending valuable, helpful content, they are spamming their customers and prospects. 70% are from marketers.