Paul Gillin

JANUARY 16, 2012

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. Read more about the specifics here. Sandy Carter, IBM.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. Service had little to do with it. This year’s Web 2.0

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. If managers are in collaboration with their teams the information is more accurate and less filtered.”.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Learn more at AttackOfTheCustomers.com.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

FEBRUARY 14, 2012

That story popped into my mind last week as I was participating in a webcast with The Conference Board about internal social networks, their promise and the significant impediments that many organizations face to adopting them. The message was clear: Using the lab was equivalent to goofing off. Needless to say, people stayed away.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

MAY 27, 2010

An annual user conference attracts thousands. It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer. The Spiceworks community spreads beyond the website.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. million likes, it’s doing pretty well.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. Behavior that is anything less than helpful will be ignored or, even worse, punished in a public forum.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

FEBRUARY 16, 2012

When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised. A couple of years ago I made the mistake of tweeting rapid-fire updates from a conference at the rate of about one every 15 seconds. A few of notes about tweeting from an event: Don’t overdo it. Think before you send.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. He never heard from the rep again.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

OCTOBER 14, 2014

One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Conference Ad Agencies 50