Chris Koch

JUNE 18, 2010

In this video of a conference presentation Zane did (don’t bother with the whole thing, just scroll down in the box marked “Chapters” to “Zane’s Cycles”—it’s short and sweet), he offers the bowl to people in the audience and asks them to take from the bowl. And he aims to give away (as in free) as many services to his customers as possible.

Wikipedia 100

Wikipedia Marketing Management Training Conference 100

Chris Koch

MARCH 26, 2010

One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content. That’s why marketers have to step in and help out. Very few writers are able to get their best thoughts out on paper without some help. Marketers should use them to help inspire their content creators.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

JULY 16, 2010

Can you start to see how this would take us way past the level of the typical conference (assuming you had the clout to blast through the brick wall surrounding these peoples’ schedules) and into the I-love-you-man territory of life-altering bonding between customer and provider? What is a waking dream?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia 100

Chris Koch

JULY 22, 2011

We help ease them into the idea that they need our services and solutions to solve these problems so that the experience of spending all that money feels a little less like stepping off a cliff. But healthcare sure could use some help on the marketing front. Here are some examples: Educate the customer—or don’t. Anybody got any ideas?

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

Chris Koch

MARCH 12, 2010

These are companies that rely heavily on innovative, exciting, status-conferring new products to hold customer interest. I can’t help but think that as the different social media channels continue to evolve, customer intimacy is going to take a leap forward. FedEx is an example, having invented the guaranteed overnight shipping model.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

OCTOBER 6, 2009

I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. Marketers can replace offers with survey questions once in awhile to help build an understanding of timely issues to drive future content. Interview the players and the experts.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. Marketers can replace offers with survey questions once in awhile to help build an understanding of timely issues to drive future content. Interview the players and the experts.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Chris Koch

JANUARY 15, 2010

As McKinsey consultant David Edelman said at the ITSMA annual conference last November, we can’t make social media an add-on to a system that isn’t adding the value that it once did. If the vendors can’t help with the integration, IT can. This is where social media tools are helpful. You don’t even need to involve IT anymore.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

JUNE 16, 2009

You can seek out the best thinkers in marketing—people that you’ve paid money to go see at conferences—and listen to what they have to say anytime, for free. I immediately started to feel a responsibility to start Twittering links that I think could help others in my position. Think about it. Linking to learn.

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

JANUARY 22, 2010

Here are some metrics, mostly for blogs, that help build engagement with customers and prospects. The growth in traffic then confers its own authority—you get lots of visits so you must be smart. Bounce rate is a good metric for websites because it helps show whether people are finding what they’re looking for.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

FEBRUARY 5, 2010

And in Gartner’s defense, sometimes IT can be so complex and confusing that it really does help to have an acronym for talking about things. So I’d like to try, with your help, to nip TLM in the bud before it gains the power to make us all miserable. What types of vehicles (councils, conferences, white papers, social media, etc.)

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

OCTOBER 1, 2010

It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. Ideas that educate customers and prospects about important business and technology issues and help them solve those issues—without selling.

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

JULY 29, 2011

It was like letting a dumb teenager into one of McKinsey’s glass conference rooms with a stack of fireworks and handing him a match. However, something as politically charged as the healthcare debate is not the normal territory of buttoned-down consulting firms like McKinsey. Something important was bound to get damaged. And so it did.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100