What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples
Marketing Insider Group
SEPTEMBER 15, 2020
While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences. . For example, 51% of consumers who use mobile shopping apps open them inside the store to access discounts, compare prices, and research reviews. A preloaded iPad let visitors personalize their experience.
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