MarketJoy

JULY 17, 2020

So how can you conduct B2B lead generation to replace a cancelled event? Here are a few things you can do to stay on top of your lead generation goals. As someone who regularly attended their events, you can reach out to them, and find out what their plans are to generate value for their community. RUN YOUR VIRTUAL EVENT.

Trade Show 59

Trade Show Lead Generation Conference Lead Scoring 59

Walker Sands

OCTOBER 23, 2023

As the cybersecurity threat landscape expands and evolves, with threat actors employing increasingly sophisticated attack tactics, attending major cybersecurity conferences is becoming essential. DEF CON sessions, on the other hand, showed how scammers and hackers can use generative AI. But several common threads ran through them all.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Litmus

DECEMBER 18, 2023

With so many conferences to choose from throughout the year, it’s challenging to prioritize which ones to attend and which to sit out on (and feel FOMO ) while patiently waiting for recordings and recaps. However, there might be times when you want to use Generative AI verbatim, such as summarizing product reviews.

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models.

Marketing AI 128

Marketing AI Enterprise Management Marketing Management Generation 128

Marketing Insider Group

JANUARY 29, 2020

A conference is nothing without keynote speakers. You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard. It starts with selecting the right industry leaders for your conference. Sourcing Speakers for Your Conference.

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Conference Budget Programs Thought Leadership Contact Marketing 263

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation ?

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Demand Generation Agencies Demand Generation Top of Funnel Demand 225

CMSWire

FEBRUARY 7, 2024

In the Experience ’24 conference’s opening keynote, Medallia leaders announced four new features enabled by generative AI. Continue reading.

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Conference Features Generation Contacts 104

Martech

MARCH 18, 2022

For the fall 2022 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the Martech Conference. The post Guide to what you missed at the fall 2022 MarTech Conference appeared first on MarTech.

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Conference CMS Development Digital Asset Management Marketing Automation Services 119

Brandpoint

NOVEMBER 6, 2019

This sentiment was echoed throughout the entire 2019 PRSA International Conference, from keynotes to breakout sessions to conversations with attendees on the showroom floor. Are you thinking about the Alpha Generation? A major topic that stood out to Wexler was the focus of Stephen Dupont’s breakout session: the Alpha Generation.

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Conference Generation PR Peer-to-peer 108

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I once attended a hybrid conference. To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

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Lead Capture Case Study Case Studies Conference 74

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Ignore AI at your peril: Why now is the time to take AI seriously in your ABM strategy Inflexion Group’s Bev Burgess and The Tech Whisper’s Jaspreet Bindra started the day off with a bang by discussing the significance of generative Ai.

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Account Based Marketing ABM Conference Lead Ranking 52

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference. Portland Tech Leadership Conference.

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Conference Marketing AI Peer-to-peer B2B Marketing 105

Hubspot

JUNE 10, 2020

In 2020, many companies have needed to pivot to virtual conferences. More than likely, we'll continue to see a rise in virtual conferences over the coming years. It makes sense: Virtual conferences enable you to lower set-up costs as well as cost of admission, and increases the opportunity for people across the globe to attend.

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Conference Paid Search Agency Companies Peer-to-peer 96

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the MarTech Conference. The post Guide to what you missed at the fall 2021 MarTech Conference appeared first on MarTech.

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Conference CMS Development Digital Asset Management Marketing Automation Services 105

6sense

SEPTEMBER 29, 2021

6sense, the leading Account Based Orchestration Platform, powered by AI, announced its inaugural customer conference, 6sense Breakthrough. According to TOPO’s research, organizations that adopt a targeted account based approach are extremely efficient at generating pipeline.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Optinmonster

APRIL 15, 2020

Do you love the idea of hosting a conference to build authority in your niche? Well, we’ve got some great news for you: it’s possible when you know how to host a virtual conference. Virtual conferences are a great option for so many reasons. But now you might be wondering, “Wait…what is a virtual conference, anyway?

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Conference Work Management Budget Programs Marketing Management 95

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Martech

JUNE 20, 2023

Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. Generative AI, however, brings a whole other level of risk — not least to customer-facing functions like marketing.

Marketing AI 103

Marketing AI Enterprise Management Generation Allocation 103

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Find a way to curate a list of trade show or conference attendees, though, and the rest of the job is much easier – and cheaper. Target them!

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Trade Show Lead Generation Sales Qualified Leads Generation 191

ViewPoint

APRIL 19, 2017

On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Here are inspiring snippets from Jeb from the conference: “The pipe is life.”. Over the past six years, I have developed a fierce social media presence rooted in generating sales, and have created an online instructional course on the topic of social selling.

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Conference PointClear Cold Calling Work Management 149

Varicent

JULY 15, 2020

5 Revenue Operations Conferences We Can Still Look Forward To In 2020 With the sudden change of life we’ve seen in 2020, we’re all getting used to new things, and near the top of that list is no more large group gatherings. B2B conferences planned for 2020, including Revenue Operations conferences (our favorite!)

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Conference Peer-to-peer Work Management Marketing Management 104

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

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Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

KoMarketing Associates

JANUARY 26, 2017

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. Digital Olympus is a one-day, online digital marketing conference. There have been several editions of the conference but what makes this one particularly awesome is it features an all-female line up.

Conference 120

Conference Buying Cycle Analysis Social Media 120

Outgrow

OCTOBER 20, 2022

Conference Marketing – How to Make and Market Events [5 Steps]. Conferences bring together customers, partners, employees, media, analysts, and others under one roof. And that’s why the concepts of online conferences and conference marketing started gaining popularity. . Their sponsors and speakers were backing out.

Conference 52

Conference Planning Outgrow Work Management 52

Martech

SEPTEMBER 22, 2023

Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” In generative AI, what is a “version”? Tone/style guides built into prior templates and editor capabilities. Register free.

Digital Asset Management 112

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 112

Martech

JUNE 8, 2023

Generative AI and large language models are making customer experience platforms more accessible and humanized. The company unveiled generative AI use cases at this week’s NICE Interactions event in New York. The company unveiled generative AI use cases at this week’s NICE Interactions event in New York. Why we care.

Marketing Management 91

Marketing Management Marketing AI Service Generation 91

ANNUITAS

MARCH 4, 2020

Yet ‘first generation’ Growth Marketing has hit a wall. It’s time for Next Generation Growth Marketing. In fact, the team at the Growth Marketing Conference is still packing people in each year anticipating more than 2,000 attendees this year, according to the latest Sponsorship Prospectus.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. Instead, users need to hit a “generate” most of the time (see screenshot below). Generative AI results are much more expensive than classic web results.

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Lead Ranking Generation Lead Scoring Forecasting 139

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Biznology

AUGUST 17, 2018

I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day. ABM is being adopted widely, but it’s not a replacement for the traditional demand generation funnel.

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Account Based Marketing ABM Conference Tips 116

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. 3 ways marketing and sales teams can generate buyer interest. More from the MarTech Conference >> Siloing your efforts will only make it harder to understand prospective buyers. Image: N.Rich.

Top of Funnel 110

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 110

Aberdeen

NOVEMBER 20, 2020

For the past three days, I’ve been immersed in the virtual world of the 2020 Ceridian Insights conference. In addition to the Dayforce Wallet, Ceridian’s conference also focused a great deal on the workplace of the future. From the first keynote, I was delighted by Ceridian’s taglines of intelligence at work and making any day payday.

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Conference Customer Satisfaction Work Management Class 98

Marketing Craftmanship

FEBRUARY 16, 2017

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Do I have the internal discipline to make conferences a worthwhile investment?

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Conference Lead Scoring Lead Ranking Guerilla Marketing 100

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

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Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Customer Experience Matrix

FEBRUARY 18, 2016

I spent the early part of this week at Demand Gen Report 's Content2Conversion conference. But I also chatted with people from Adaptive Campaigns (which did not exhibit), whose system uses rules to generate highly customized programmatic display ads. I also have one other observation, which was totally unexpected (the best type!).

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Conference Marketing Automation Services Content Customer Satisfaction 120

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

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Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107