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Gartner: Give up on the complete view of the customer

Martech

Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. Blowing up conventional wisdom This was the week Gartner analysts set about exploding some very familiar ideas about customer data collection and management.

Gartner 88
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How to future-proof your digital marketing strategy

Martech

“The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. Image: Gartner and Tealium. Prioritize data privacy and consent. Privacy is all about collection,” said Khetan. The result?

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Why brands must embrace responsible marketing practices

Martech

Rise of ecommerce and data privacy. More from the MarTech Conference >> Demand for personalization, but with security. Being responsible in your marketing efforts and future-proofing your data and privacy through best practice is good for your business and good for your customers. It’s a win-win.”.

Practices 108
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How to build a successful RevOps team

Martech

According to Craig Rosenberg at Gartner , RevOps teams are best defined as “the function that designs and manages and tracks non-product experiences across the entire lifecycle.” More from the MarTech Conference >> What RevOps teams do. Watch the full presentation from our MarTech conference here (free registration required).

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Fix These 3 Marketing Problems With a Customer Data Platform

Salesforce Marketing Cloud

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. Identity and privacy management are key capabilities today.

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Getting the most out of first-party data with a CDP

Martech

Michael Kors has met the challenges of a looming cookie-less world and increased privacy regulations by implementing a data overhaul over the last four years. Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel.

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Cybersecurity Trade Shows Not To Be Missed in 2018

Envy

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. The conference has a rich agenda offering talks by renowned security experts. presented by Matias Madou. RSA Conference.