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Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

Today buyer is more empowered with: Information, leveraging the Internet and social media / peer recommendations to make more informed purchase decisions More ways to buy Products that are more personalized / customized for the individual. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink. The 4-Ps of Outcome / Value Marketing / Selling proposed by Forrester include: Problem - What are the customer’s business objectives and challenges –you are helping them to solve.

Grow Your Wiki

Buzz Marketing for Technology

conference. Forrester. social. social media. Wikipedia. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Social Enterprise: Interview with 7thFloor Magazine. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people.

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". Gerhard : It wasn't Forrester who said that, it was IDC. conference? At the last conference social media dominated one of the discussion panels. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing?

Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". Gerhard : It wasn't Forrester who said that, it was IDC. conference? At the last conference social media dominated one of the discussion panels. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing?