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Trending Sources

Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

Today buyer is more empowered with: Information, leveraging the Internet and social media / peer recommendations to make more informed purchase decisions More ways to buy Products that are more personalized / customized for the individual. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation.

Grow Your Wiki

Buzz Marketing for Technology

conference. Forrester. social. social media. Wikipedia. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Social Enterprise: Interview with 7thFloor Magazine. About. Services. Contact.

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". Gerhard : It wasn't Forrester who said that, it was IDC. conference? At the last conference social media dominated one of the discussion panels. conference.

Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". Gerhard : It wasn't Forrester who said that, it was IDC. conference? At the last conference social media dominated one of the discussion panels. conference.