Terminus

JUNE 14, 2023

So great Forrester is bringing back the importance of “customer value” front and center, as it can get lost with enterprises wanting to exceed the bottom line and shareholders’ wealth. “Forrester B2B Summit was a perfect event to focus on my craft as a marketer.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Martech

OCTOBER 21, 2021

“Intuitively, we as marketers in this digital transformation age think, ‘Technology, data…that will help us,’” said Frans Riemersma, CEO of MartechTribe, in his MarTech presentation. “So Watch the full video presentation from our MarTech conference here (free registration required). So what do we do? Channel-driven.

Organization 93

Organization Paid Search Agency Conference Digital Transformation 93

KoMarketing Associates

OCTOBER 12, 2017

This past week I was fortunate enough to speak at the State of Search conference in Dallas, Texas. State of Search is a conference put on by DFWSEM and over the past few years has gained notoriety for the quality of sessions, speakers, and attendees. Leaving a conference is always a bit overwhelming. I can see why.

Lead Scoring 168

Lead Scoring Lead Ranking Conference Search Marketing 168

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. See the full presentation from our MarTech conference here (free registration required).

Top of Funnel 110

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 110

Top Rank Marketing

AUGUST 14, 2023

2023 is the 14th year I’ve been giving B2B marketing presentations for MarketingProfs. Workshops are October 4th with the main conference happening October 5th and 6th. Or if you want to learn about how webinars can accelerate your pipeline, why not learn from Forrester Vice President and Principal Analyst Lauro Ramos?

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Vidyard

OCTOBER 4, 2016

Like Descartes’ “I think, therefore I am”, or someone’s (who really knows who said it first?) “You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.” Go to awesome industry conferences!

Conference 51

Conference Forrester Best Practices B2B Sales 51

Tony Zambito

MAY 26, 2021

In various webinars, online conferences, and Zoom events we have seen this phrase filtered in throughout presentations and interviews. Respected analyst firms such as Forrester and Gartner have used the phrase frequently. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Martech

APRIL 25, 2022

. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research.

Account Based Marketing 99

Account Based Marketing ABM Marketing & Strategy Landing Pages 99

Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Click here to download! Sales engagement and outreach.

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 106

The ROI Guy

APRIL 2, 2014

Alinean just wrapped up participating in the Qvidian Connect 2014 conference, with a presentation on sales enablement challenges - in particular the Value Gap - and best ways to bridge the Gap. Checkout the what we presented here: [link].

Forrester 40

Forrester Storytelling Conference Effectiveness 40

LeanData

AUGUST 19, 2022

The seventh annual OpsStars Conference & Awards is fast approaching. This year’s conference takes place September 21-22 at The Mint in San Francisco. The OpsStars Annual Conference is the annual event for operations professionals to interact and engage with each other. Opening Keynote – Dawn of the Revenue Generation.

Marketing Analytics Tools 52

Marketing Analytics Tools Conference Lead Ranking Advertising Agencies 52

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some leaders, the core tenants of ABM truly are a revolution.”

Account Based Marketing 101

Account Based Marketing ABM Webinar Metrics Effectiveness 101

LeanData

OCTOBER 5, 2021

Each year, one of the biggest highlights is the annual OpsStars conference. . This year’s event, the 6th annual OpsStars conference, Powering the Modern Revenue Engine, kicked off on October 5, and below are a few of the day’s highlights. Mary’s presentation closed with two interesting points. Flow & Movement.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. More from the MarTech Conference >> ABM as a campaign. 3 steps to win over B2B buyers.

Account Based Marketing 99

Account Based Marketing ABM Campaigns Paid Search Agency 99

Vidyard

DECEMBER 19, 2017

. “Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester. Repurposing Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. How do we personalize the content journey

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Smashmouth Marketing

FEBRUARY 22, 2009

conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). What is a live twitter broadcast from a conference or event? conference, we'll be using the hashtag #sales20. Side chats on presentations.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). What is a live twitter broadcast from a conference or event? conference, we'll be using the hashtag #sales20. Side chats on presentations.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The long shutdown of in-person events has presented one of those rare ctrl-alt-delete moments — an opportunity to do a hard-reset on an entire industry.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Nuvi

NOVEMBER 7, 2019

Companies Showcase Expertise in Delivering Exceptional Customer Experiences Through Online Reputation & CX Management at Forrester Conference. WHERE: CX Europe 2019 Conference. REDWOOD CITY, Calif. The session will be held at the event on Friday, November 15 in London. WHEN: November 15, 2019. About Reputation.com.

Enterprise Management 40

Enterprise Management Forrester Marketing & Strategy Conference 40

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. Analysts from Forrester and Gartner garner large audiences from the industries they cover. As we slowly return to in-person events, conferences, and trade shows, social media can play a helpful role.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. Analysts from Forrester and Gartner garner large audiences from the industries they cover. As we slowly return to in-person events, conferences, and trade shows, social media can play a helpful role.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Marketing Craftmanship

JULY 1, 2013

Apparently through marketing osmosis, a brilliant OpEd piece in the Wall Street Journal or a rousing keynote presentation at an industry conference will somehow bolster a company’s balance sheet. Application — How should the content be applied to drive tangible business outcomes?

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Martech

OCTOBER 14, 2021

“It’s really difficult, if not impossible, to understand the consumer journey by just looking at mobile app IDs or cookies,” said Hugo Loriot, Parter at data science company fifty-five, in his recent Martech presentation. Watch the full presentation from MarTech here (free registration required).

Multi-Touch Attribution 98

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 98

Marketing Insider Group

SEPTEMBER 29, 2014

Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Marketing Insider Group

FEBRUARY 3, 2014

The paper presents 5 steps to learning agility that are relevant to today’s marketing leadership challenges. Last summer, I joined 800+ B2B Marketing leaders at the annual Business Marketing Association conference in Chicago. And my talk there echoed the main themes of almost all my presentations: The world has changed.

Planning 100

Planning Peer-to-peer B2B Thought Leadership Thought Leadership 100

Marketing Insider Group

JUNE 4, 2013

This sentiment was also echoed last week at the Business Marketing Association’s annual conference titled the “ BMA Blaze.” The conference was attended by nearly 800 corporate B2B marketers, publishers, agency heads and consultants from around the world. If you attended, please add your thoughts on the conference in the comments below?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Mereo

OCTOBER 8, 2020

Despite the challenges COVID-19 has pressed on events, Mitchell and the rest of the Mereo team have responded with the RICH virtual content framework to ensure that all presentations remain focused, valuable and professional despite their delivery. This year’s speaking events have been a drastic departure from the approach in the past.

Forrester 41

Forrester Conference Sales Cycle CMO 41

Nuvi

OCTOBER 14, 2019

Companies Showcase Expertise in Delivering Exceptional Customer Experiences Through Online Reputation Management at Forrester Conference. WHERE: CX SF 2019 Conference. REDWOOD CITY, Calif. The session will be held at the event on Thursday, October 17 in San Francisco. WHO: Joe Fuca, CEO, Reputation.com. WHEN: October 17, 2019.

Banners 40

Banners Enterprise Management CMO Forrester 40

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year. RSA Conference. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Content4Demand

JANUARY 8, 2019

It’s no secret that B2B Marketing Exchange (rated a top B2B marketing conference by Forbes) is one of our favorite events of the year, and not just because the event was developed by our sister brand Demand Gen Report. Plenty of conferences focus sessions on just the marketing team, leaving sales and demand-gen folks to fend for themselves.

B2B Sales 74

B2B Sales Forrester Account Based Marketing ABM 74

Martech

DECEMBER 2, 2021

Watch this webinar presentation for free at Digital Marketing Depot. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an account-based marketing strategy. Snapshot: What is account-based marketing?

Account Based Marketing 137

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 137

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Forrester Lead Management Overview. After that, Andre Pino, the new Forrester B2B Marketing principal analyst gave a nice overview of lead management.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. She gives many conferences in Canada and the USA, including one at TedX and Webcom-Montreal. WebSite/blog: [link] She is a speaker and senior analyst at Forrester specializing in B2B marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. They can also coordinate things like catering, A/V equipment, and entertainment.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Metadata

FEBRUARY 5, 2024

Case in point: Over 90% of respondents to a 2023 Forrester survey said they completely or somewhat trust peers in their industry. For example, when Jira mentioned ClickUp’s slogan at one of its conferences, ClickUp took that footage and created a video. But it’s not just people on your payroll who’ve got creative chops.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52