Metadata

FEBRUARY 5, 2024

A great product helped, but that’s only half the story. Case in point: Over 90% of respondents to a 2023 Forrester survey said they completely or somewhat trust peers in their industry. For example, when Jira mentioned ClickUp’s slogan at one of its conferences, ClickUp took that footage and created a video. Those things?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Marketing Insider Group

DECEMBER 10, 2013

Which marketing conferences are you attending this year? One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So I started with the most popular conferences from that 2013 post. Spoke at a few.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. LeadFabric helps companies across EMEA upgrade their marketing stacks. She was named Teacher of the Year in 2018. Or the soda bottle.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Martech

OCTOBER 21, 2021

Intuitively, we as marketers in this digital transformation age think, ‘Technology, data…that will help us,’” said Frans Riemersma, CEO of MartechTribe, in his MarTech presentation. “So The use of ad hoc reports helps these marketers answer the question of “what” their markets are doing. So what do we do? Channel-driven.

Organization 98

Organization Paid Search Agency Conference Digital Transformation 98

LeanData

JUNE 18, 2018

Over two days, September 25-26th, attendees will have the opportunity to learn from leading executives, influential thought leaders, and esteemed peers about best practices to help them accelerate time to revenue and grow ROI for their respective organizations. “We Visit leandatainc.com for more information. Media Contact.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Drew Neisser

SEPTEMBER 15, 2023

Generative AI is here to help make processes a little bit easier for B2B marketers. Tune in to hear from Drew how B2B marketers are using AI now, how it’s evolving, and what great thought leaders like Forrester and McKinsey are saying about future of AI. Plus, Drew shares a list of his top AI thought leaders and conferences.

CMO 52

CMO Product Forrester Conference 52

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Martech

OCTOBER 28, 2021

“That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.” This helps marketing and sales teams identify whether or not a customer is looking for more information. “If Understanding buyer intent. Both teams are needed to generate buyer interest.

Top of Funnel 115

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 115

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

SpotMe Blog

JUNE 28, 2023

Discover which companies like Boomset could help you achieve your business goals and choose the best Boomset alternative for you and your team. #1 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Exo B2B

FEBRUARY 22, 2018

Not necessarily to get some fresh air, but rather to find your way to of one of the many marketing conferences, whether it’s B2B related or not, especially since the pace of changes we face in 2018 has never been faster. The conference will take place this year at the Business Design Center on July 10 in London.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Martech

APRIL 25, 2022

. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research.

Account Based Marketing 104

Account Based Marketing ABM Marketing & Strategy Landing Pages 104

Top Rank Marketing

AUGUST 14, 2023

Workshops are October 4th with the main conference happening October 5th and 6th. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. This year, B2B Forum is happening in Boston in person or you can join online.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

SpotMe Blog

JULY 28, 2023

Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). But now event professionals have had a taste of how event technology can help them achieve their business goals more efficiently, they are not rushing to get rid of digital event tools yet.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Seismic

MARCH 11, 2021

This week, Seismic was named a Leader in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report. Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave : Sales Content Solutions, Q3 2020 report. Buyers know you, and they expect you to know them just as well, if not better.

Personalization 52

Personalization Forrester Content Social Media 52

KoMarketing Associates

OCTOBER 12, 2017

This past week I was fortunate enough to speak at the State of Search conference in Dallas, Texas. State of Search is a conference put on by DFWSEM and over the past few years has gained notoriety for the quality of sessions, speakers, and attendees. Thankfully many in the industry are already experimenting and helping guide the way.

Lead Scoring 168

Lead Scoring Lead Ranking Conference Search Marketing 168

Martech

APRIL 29, 2022

By personalizing and scaling brand interactions like never before, AI can help brands create a human-centric customer experience. Chittoor explained how during a session at The MarTech Conference. Intrusive instead of helpful. Because of that it’s easy for marketing to become intrusive, instead of helpful.

Marketing AI 80

Marketing AI Forrester Conference Advertising Channels 80

SpotMe Blog

JULY 21, 2023

Whether you’re a life sciences or pharma company organizing advisory board meetings, investigator meetings, and satellite symposia, or a professional services firm running international conferences. We’re here to help you find the best event registration to help you achieve your event goals.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Martech

JUNE 3, 2022

” Here are three ways an ABM strategy can help improve sales and marketing velocity. It showcases an upcoming virtual event in the signature portion, helping sales better connect with accounts via email marketing. Which accounts within that ICP are you going to go after?” Account targeting from a marketing side.

Account Based Marketing 112

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 112

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some leaders, the core tenants of ABM truly are a revolution.”

Account Based Marketing 106

Account Based Marketing ABM Webinar Metrics Effectiveness 106

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Contently

MAY 23, 2017

At last week’s Google I/O conference, a few choice terms came up repeatedly. They were mentioned so often that New York Times technology columnist Farhad Manjoo joked that “machine learning” had reached “70 trillion” utterances only a few hours into the conference’s first day. Machine learning.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services.

Top of Funnel 95

Top of Funnel B2B Forrester B2B Sales 95

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

Vidyard

DECEMBER 19, 2017

. “Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester. Reach out to key customers/thought leaders beforehand to set up interviews with attendees, or simply recap the events of the conference for your audience.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

LeanData

JUNE 18, 2018

Over two days, September 25-26th, attendees will have the opportunity to learn from leading executives, influential thought leaders, and esteemed peers about best practices to help them accelerate time to revenue and grow ROI for their respective organizations. “We Visit leandatainc.com for more information. Media Contact.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. Data and ROI. That process leads to a lot of informality.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. More from the MarTech Conference >> ABM as a campaign. Defining ABM broadly. 3 steps to win over B2B buyers.

Account Based Marketing 103

Account Based Marketing ABM Campaigns Paid Search Agency 103

PathFactory

MAY 31, 2021

They’re looking for extremely specific information to help them make complex buying decisions. As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”. But B2B buyers aren’t here for cat videos. So how does content intelligence actually work?

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Most meetings, prospecting calls, and conferences have gone virtual for the fore-seen future and sales reps across the globe have embraced video like never before.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. This information helps assess their qualification for your SaaS.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Conferences and events bring together some of the brightest minds in any industry. There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Many of the technologies on Jay’s landscape help both the platform companies and the partners who engage with them optimize their collaborations.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Most meetings, prospecting calls, and conferences have gone virtual for the fore-seen future and sales reps across the globe have embraced video like never before.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. Analysts from Forrester and Gartner garner large audiences from the industries they cover. As we slowly return to in-person events, conferences, and trade shows, social media can play a helpful role.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. Analysts from Forrester and Gartner garner large audiences from the industries they cover. As we slowly return to in-person events, conferences, and trade shows, social media can play a helpful role.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Golden Spiral

APRIL 18, 2019

It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year. interactive tools and ongoing quarterly programs focused on management issues to help bankers compare their performance to their competitors’. RSA Conference.

Work Management 102

Work Management Marketing Management Research Organization 102