Last year I spent about a month examining the B2B social space across the globe. For context, I head up social media at a B2B software + services company, and we sell our products globally. set out to answer: what are the popular social channels (not just ‘the big three’) in certain regions of the world? Much of my research was spent reading through Forrester Research reports, online publications, and talking with with our field marketers, program managers, and re-sellers. Xing is very popular as a professional social network. Germany. MORE >>

Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. In the first of a series of research projects, seeking to understand the return on investment (ROI) of Social Media, the ROI experts at Alinean analyzed which of the Fortune 500, and which industries, were the most popular, and what factors led to this popularity. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Frugalnomics in Full Effect: Forrester and Gartner. MORE >>

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. MORE >>

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 39 Social Media Tools I’ll Use Today February 17th, 2010 | Written By: Jay Baer | View Comments Tweet Amazingly, it seems like there’s more social media tools than Jonas brothers, with the gap growing every day. MORE >>

Tuesday, August 03, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success? George Colony, CEO of Forrester, in Forresters most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." Forrester indicates to the contrary, with analyst forecast for a tech spending increase of 9.9% Both Gartner and IDC lag in their IT spending predictions by 4-5% less than Forresters estimates - so why such a difference? and 10.5% MORE >>