Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Having virtual options allows us to attend more of the world’s top marketing conferences than we could ever fit into our schedules in the past. Many conferences this year are even streaming for free online.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. The top users on Facebook are between ages 25 and 34, and 56% are male.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. People share on Instagram or Facebook what they want others to know about them.” But we’ll mostly drive traffic to a landing page.”

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Hubspot

DECEMBER 14, 2017

billion active users, it might seem like turning followers into paying customers on Facebook would be easy. Unfortunately, targeting a local market on Facebook is a little more challenging than that. Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. Share Reviews.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

ClearVoice

FEBRUARY 6, 2019

Facebook pushes aggressive 2019 plans to rise from the ashes. Facebook had a rough 2018. Facebook definitely knows it. And even though people have been predicting the demise of Facebook for years, the company appears to be stronger than ever, according to the company’s end-of-year results conference call last week.

Facebook 70

Facebook Planning Cost Per Click Paid Search Agency 70

markempa

JUNE 3, 2013

Tweet If you think Facebook is no place for B2B marketers, think again. Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said. Firefighters, policeman and other public-safety personnel were engaging on Facebook.

Work Management 120

Work Management Social Media Marketing Management Facebook 120

Marketing Insider Group

AUGUST 17, 2020

You can use beacons or push messaging to send prompts to attendees to drive traffic to such special channels. You can use Facebook Audience Insight, Google Alerts, and your event platform for this reporting and analysis. After the Event. Brand awareness doesn’t have to end when the event does. Polling Results.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. These companies face serious challenges: They spend 98% of their budgets to attract anonymous web traffic. We’ll publish a similar post tomorrow to recap today’s best moments, too.). 6sense on Twitter.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. With almost no mention of Facebook Instant Articles, publishers, or Pages, it's clear that Facebook is doubling down on high-tech visual content.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Go Beyond SEO

MARCH 13, 2024

For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages. Driving Traffic, Generating Leads, and Building Relationships Social media platforms provide excellent opportunities to drive traffic, generate leads, and build relationships with potential customers.

Social Media 78

Social Media Media Brand Identity Branding 78

Hubspot

AUGUST 10, 2018

But now, YouTube is poised to surpass Facebook for the #2 spot. At the same time, engagement with Facebook Page posts has dropped 50% , and during its Q2 2018 earnings call, the company revealed a plateaued number of daily active users in the U.S. have largely held steady for a few years. That order is as follows: Google.

Youtube 65

Youtube Facebook Marketing Websites Amazon 65

Unbounce

SEPTEMBER 24, 2018

The fifth annual Call to Action Conference has now come and gone and it was a helluva time, as always. It’s fantastic to be at a conference that is invested at up-levelling experienced digital marketers, not just new ones. Watch Ross’ full talk, Beyond Google: How to Attract Relevant Traffic Through Diverse Channels. distribute.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Martech

NOVEMBER 17, 2021

“Our mission is to help retailers transform how they plan, execute and analyze their in-store merchandising and we do this with our cloud based platform called Merchandising Cloud,” said Ken Kuperstein, One Door’s Director of Marketing, at our recent MarTech conference. Facebook opportunity. Wasted media.

Advertising Channels 105

Advertising Channels Campaigns Merchandising Optimization 105

Contently

APRIL 26, 2018

Normally, I spend my time at content marketing conferences listening to marketers talk about adopting journalism principles. The Facebook effect. Hot take: Facebook tanking publishers in its algorithm earlier this year may be the best thing to ever happen to media companies. There’s no “right” revenue stream.

Paid Search Agency 144

Paid Search Agency Companies Media Funnel Advertising 144

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. of the businesses used Facebook. The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. Bring Conversation to Another Medium. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

JULY 23, 2019

One of the hottest topics at this years Social Media Marketing World , one of the world’s largest social media conferences, was, you guessed it — video. From live video, to webinars, to stories on Instagram, Facebook and Snapchat — there are a multitude of ways to reach your audience using video on social media.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

ClearVoice

MARCH 14, 2024

This, in turn, drives organic traffic to your website. Networking events, conferences, webinars, and associations: Attend industry-specific events, conferences, or webinars to meet potential partners. It maximizes the visibility of shared content. Use relevant search engine keywords to find curated lists and rankings.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. While you may already have their email information, now you’ll know their LinkedIn handle, and that they had another touchpoint with your brand specifically on social media around your annual conference.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

SendX

MARCH 18, 2021

A change in the Facebook algorithm, on the other hand, could restrict your access to Instagram followers. But Facebook is not the only platform you can leverage for this. You get to build your list while your partner website gets traffic and leads. You have complete control over your email list. So, an email list has value.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Convince & Convert

JULY 17, 2015

That high percentage of traffic is also a problem. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. When you sign content-focused publishers as affiliates, you automatically diversify your traffic. No more getting 90 percent of traffic from one site.

Verticals 155

Verticals Blogger Conference Custom Publishing 155

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. Exclusive Communities and Facebook Groups.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Sharpspring

OCTOBER 11, 2021

It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. One of the ways to get even more out of your reputation management routine is to use it to generate more backlinks which bring page authority, traffic and higher rankings: Monitor your competitors’ links and figure out how it got them.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Contently

MARCH 31, 2017

Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter. Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing?

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

Contently

MARCH 26, 2021

It allows us to sit on conference panels, telling our colleagues that precise marketing attribution is possible, as long as you close your eyes tight and click your heels together three times. You can also use Facebook ads, if funding an incredibly dangerous disinformation cesspool is your cup of tea.). appears to come out.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Convert

NOVEMBER 9, 2022

We poked around, and according to one of our esteemed sources, rumblings surfaced at Spark, FullStory’s 2022 User Conference. He aired his concerns: On LinkedIn, and in CXL’s Private Facebook Group. Is Google looking to sunset Google Optimize? Here’s the “Full Story”. That puts the date between October 3rd and 5th, 2022. We don’t know.

Optimization 111

Optimization Google Paid Search Agency Marketing Proposals 111

SmartBug Media

MAY 6, 2020

Facebook and Google both have retargeting technology that allow you to show ads to prospects after they visit your site. just look back at Facebook’s stock price. Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? This approach has resulted in a 16% increase in blog traffic month over month. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. No more mingling over cocktails at industry conferences or chatting with peers at hosted dinners. I’m currently working through this course and I highly recommend it.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Martech

SEPTEMBER 22, 2021

Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session. Remember when Facebook was for reaching college students and recent grads? Similarly, the NFT could very well become a part, however big or small, of nearly every marketer’s arsenal.

Marketing Automation Services 110

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 110

Vidyard

APRIL 30, 2015

Marketers have had a rocky relationship with Facebook over the last few years. News of updates to Facebook’s brand experience are always met with cautious optimism. Recent stats from Facebook indicate that Facebook sees over four billion daily views on their video assets, and the number continues to grow.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Outgrow

JANUARY 22, 2020

Affiliate Summit Corporation is a media company that provides solo entrepreneurs and large businesses, opportunities to create prosperity in affiliate marketing through conferences, trade shows, magazines, etc. She started out with managing affiliate conferences for Affiliate Force. That’s how fast his traffic grew.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. By the end of 2020, live streaming is expected to account for 82% of all internet traffic. ( Facebook ). Go-Global ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Onalytica B2B

MAY 25, 2018

Artigas is also a member of the Board of Directors at the Spanish Association of Directors (AED) and has been appointed by the University of Stanford (California) as ambassador in Madrid of the Conference “Women in Data Science” (WIDS). autonomous car, traffic automation). HOW DID YOU GET TO BECOME AN EXPERT IN BIG DATA?

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138