Paul Gillin

DECEMBER 9, 2011

These independently organized conferences are intended to carry the spirit of innovation and collaboration that characterizes the popular TED conference to the local level. My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

MAY 27, 2010

An annual user conference attracts thousands. Those early outposts looked little like the Facebooks and LinkedIns of today, though. Valued members of the community are invited to participate in conference calls with Spiceworks developers. The Spiceworks community spreads beyond the website.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 9, 2010

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. Valued members of the community are invited to participate in conference calls with Spiceworks developers. Tags: B2B Facebook communities marketing social_media socialnetworks. Maskin refers to himself as “Mr.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. As I began prodding my network of CIO contacts, I learned that this was not unusual.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

AUGUST 9, 2012

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Facebook members share messages and links mainly with people they already know.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 20, 2011

We’ve attended scores of conferences over the last few years and heard lots of wonderful stories about how to use everything from blogs to video games to sell blue jeans, potato chips and fine wine. Post your review on Amazon or tell us what you think on our Facebook page. So here’s the promotional message: Buy it !

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JUNE 24, 2010

What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. We know these investments make people feel better. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50