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Multicultural Marketing in 2020: Strategy, Best Practices, Campaigns, & Examples

Martech Advisor

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group. Nike’s Dream Crazy.

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The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s more of a place to interact with peers than to engage prospects. It’s an easy way to waste a lot of time. The solution?

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Email Inspiration: 16 Places to Look for Examples

Litmus

You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Did the email actually produce results?

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15 Fluff-Free Ways to Step Up Your Social Media Game

Hubspot

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. If you really want to get the most out of all social media has to offer your business and truly make it work for you, you need to do more than just experiment. The reason for this shift?

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Lots of diverse versions of this. Bev: hear hear!

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Why Building Community Is Critical for Long-Term Business Growth

Single Grain

Host Intimate Gatherings : Organize small-scale events like dinners or retreats where the group can discuss both personal and professional subjects. Unlike an office or even Zoom call, these settings make it easier to relax and experience deeper conversations and bonding. Why does this matter? Are you following up?