Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? User Conferences.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Marketing Insider Group

JANUARY 29, 2020

A conference is nothing without keynote speakers. You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard. A great speaker can transform your event from something mediocre into a memorable experience for years to come.

Conference 264

Conference Budget Programs Thought Leadership Contact Marketing 264

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below! Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Contently

FEBRUARY 17, 2017

As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. Set up a conference or summit to discuss the latest trends and share your insights.

Event Marketing 145

Event Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 145

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Don’t be afraid to let your virtual event planners get creative. Start internally with your marketing team.

Buzz 100

Buzz Event Marketing Webcast Lead Scoring 100

Marketing Insider Group

NOVEMBER 21, 2022

Salesforce’s annual event, Dreamforce, has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. Hybrid Events. Isn’t an event already an experience?

Trends 281

Trends Marketing AI Co-Registration Conference 281

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339. Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Lake One

MAY 28, 2020

In the business world, one area hit especially hard is the world of event marketing. From conferences to experiential marketing, both B2B and B2C brands had to pivot fast. According to research conducted by PCMA in early April, 87% of in-person events were canceled and 66% were postponed as a result of COVID-19.

Event Marketing 76

Event Marketing Planning Conference B2B Sales 76

KoMarketing Associates

FEBRUARY 26, 2015

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow. Then, we moved to holding one-day conferences. Provides Expertise.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Outgrow

OCTOBER 20, 2022

Conference Marketing – How to Make and Market Events [5 Steps]. Conferences bring together customers, partners, employees, media, analysts, and others under one roof. And that’s why the concepts of online conferences and conference marketing started gaining popularity. . Let’s dive in!

Conference 52

Conference Planning Outgrow Work Management 52

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Martech

DECEMBER 16, 2021

Marketers give it a 50/50 chance they will attend an in-person event, conference or trade show in the first half of 2022, a new MarTech survey has found. It’s a statistic that should scare any event organizer who had hoped this two-year uncertainty for in-person gatherings was nearing an end. So what are organizers to do?

Conference 93

Conference Personalization Planning Paid Search Agency 93

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 301

Tips Co-Registration Microsite Pricing 301

Marketing Craftmanship

FEBRUARY 16, 2017

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Do I have the internal discipline to make conferences a worthwhile investment?

Conference 100

Conference Lead Scoring Lead Ranking Guerilla Marketing 100

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? A motivating factor of why people attend in-person events are the social and networking components. But, what about lead generation?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

SmartBug Media

AUGUST 7, 2023

Things to Prepare Before You Go to HubSpot’s INBOUND 2023 Your Event Objectives Just like most conferences where the number of attendees is in the tens of thousands, INBOUND is a lot—a lot of learning, a lot of networking, a lot of experiencing, and a lot of fun. Want this in an actual checklist? Here you go: INBOUND 2023 Checklist.

Conference 52

Conference Network Marketing Planning Hubspot 52

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the radar. Producing an event is expensive and risky. Should you launch a client conference of your own? This got me wondering. What’s the benefit?

Conference 80

Conference Trends B2B Trade Show 80

Biznology

MAY 1, 2019

From the classroom to the conference room. So let’s move from the classroom to the conference room, from students to professionals. The last project based team I formed was last fall with a small but mighty team that put together an event for 200 people. From the classroom to the conference room, once again.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

SalesIntel

JULY 14, 2022

During the pandemic, events looked a little different. Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. In some cases, especially conferences, you won’t know who’s coming until the day of (or even after) the event. But the tide is beginning to turn. .

Conference 52

Conference Contacts Personalization B2B 52

Marketing Insider Group

MAY 21, 2014

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But these are also some of the best marketing conferences I have attended. Event Advice From The Masters.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Semcasting

JUNE 22, 2018

Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include a geo-fence around the location to serve ads to attendees while at the venue. Step 1: Geo-fence the event location. Step 3: Retarget beyond the event. Contact us.

Event Marketing 40

Event Marketing Mobile Marketing Conference Marketing & Strategy 40

B2B Marketing Analytics

AUGUST 24, 2019

But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Webbiquity

OCTOBER 16, 2018

This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. Host and Exhibit at Live Events.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 252

Event Marketing Conference Trends Planning 252

Marketing Insider Group

JULY 15, 2021

By logging onto Twitter, and searching for the Tweetchat’s unique hashtag, we have a Tweetchat event with little effort (and cost) required. And like webinars and on-line conferences, Tweetchats can be a great “offer” in demand generation including tele and inside marketing/SDRs. All ticket sales help benefit charity.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Square 2 Marketing

MAY 28, 2020

Make no mistake: Air travel and live trade shows, conferences and events will be among the last business activities to return, and they may never return to pre-COVID levels. I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”.

Trade Show 76

Trade Show Event Marketing Conference Lead Generation 76

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. The future of conferences is hybrid. and Bizzabo at 14.8%.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Look at the data.

Optimization 105

Optimization Ideal Customer Profiles Customer Surveys Communities 105

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. I’ll also be speaking at a number of these events. Digital Summits. Digitalsummit.com.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

markempa

JULY 8, 2013

This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. Event Marketing branding event marketing sponsorships trade show' But, when Brickstream decided to sell a new queue management software product directly, it realized it was time to refresh the brand.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120