Contently
AUGUST 15, 2017
In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. Data and ROI. That process leads to a lot of informality.
Marketing Insider Group
JANUARY 24, 2013
Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Presenters of Inbound Conference. Tweets comms news, conference deals and more. Cambridege, MA – [link]. Cambridge, MA – [link].
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Exo B2B
MARCH 29, 2018
But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018. Five to ten years, according to Gartner, in opposition to Forrester. As for the rest… In fact, the vast majority of leaders are lagging.
The Effective Marketer
MAY 9, 2011
The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Does it sound familiar? A new role is starting to take shape. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0
Ambal's Amusings
JULY 22, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Combine paths – Do you have a special conference or product launch coming up? Be sure to include online paths on your conference or launch materials to find out more and engage with you through your web site or other online outpost.
Ambal's Amusings
DECEMBER 17, 2009
Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! and b2b (for example, I get email blasts about cloud computing conferences; I had a cloud computing client a while back, but other than that have no relationship to the industry).
The Effective Marketer
FEBRUARY 3, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Did I forget a conference? You’re note alone.
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